Below is a chart that has the UK divided into regions (England) and countries that show how the two Korean brands are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.
|This Kia Sportage contemplates the meaning of life|
Kia sold just short of 100,000 cars in the UK in 2019, with a 4.15% share. It is the more popular of the two brands. Having been neck and neck for years, it has recently taken a solid lead. The SW England is where they are most popular (6.3%) but down to 3.1% in the NE of England.
|South West England||17,057||62.7|
|North West England||10,118||43.0|
|Yorkshire & Humber||6,776||36.1|
|South East England||15,747||32.3|
|North East England||2,102||30.6|
|Hyundai aims to be more upmarket|
Hyundai sold 83,000 units for a 3.55% slice of the pie. Northern Ireland is by far where it does best with 6.3% share. London is a good region for Kia but not so Hyundai (2.2%). There seems no pattern of where they do well between the brands.
|Yorkshire & Humber||8,952||47.7|
|North East England||2,941||42.8|
|South East England||19,440||39.8|
|South West England||10,810||39.7|
|North West England||6,614||28.1|
Data source: DTI.