30 January 2020

Brazil Premium Brand Comparison : 2017-19


Despite overall sales being up 7.7%, the premium segment could only muster up a 1.3% gain. The BMW group consolidated its lead over Mercedes, while a fast improving Volvo closes in on Audi. In the chart, the Total row shows percentage change for the % column, but market share for the rest of the numbers in that column.

Years Brand 2019 2018 2017
17 18 19 Total 52,277 1.3 51,583 9.2 47,242 -2.7
2 1 1 BMW Group 14,786 28.3 13,101 25.4 11,758 24.9

BMW 13,153 25.2 11,375 22.1 10,170 21.5
MINI 1,633 3.1 1,726 3.3 1,588 3.4
1 2 2 Mercedes 10,100 19.3 12,131 23.5 12,474 26.4
3 3 3 Audi 8,711 16.7 8,677 16.8 9,913 21.0
5 5 4 Volvo 7,913 15.1 6,832 13.2 3,493 7.4
4 4 5 JLR 7,687 14.7 8,562 16.6 7,713 16.3

Land Rover 5,873 11.2 6,750 13.1 6,452 13.7
Jaguar 1,814 3.5 1,812 3.5 1,261 2.7
6 6 6 Porsche 1,849 3.5 1,457 2.8 1,175 2.5
7 7 7 Lexus 1,203 2.3 784 1.5 662 1.4
8 8 8 Maserati 28 0.1 39 0.1 54 0.1

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