30 August 2019

Plymouth USA Sales : 1990's

Sadly it just breezed in and out fairly quickly

Plymouth's success around this time was based on the Voyager van. It was taking about half of all sales for the marque but what did that say about the rest of the range?

The Horizon wasn't replaced although its role was taken up by the Sundance and then Neon. From 1990 to 1994, sales looked OK but it all down to the Voyager and the new Neon model. What was the next strategy?

Model 1994 1993 1992 1991 1990
Voyager 211,494 211,813 201,016 173,370 171,527
Neon/Sundance 123,170 86,635 66,734 53,818 65,590
Acclaim 63,837 78,374 73,220 92,352 113,776
Laser 4,696 16,005 24,494 28,201 40,177
Colt 3,732 12,947 10,221 12,457 18,818
Colt Vista 2,378 6,175 7,057 4,860 2,666
Horizon


505 11,937
Total US Sales 409,307 411,949 382,742 365,563 424,491

Well that seems to have been wave the white flag. The Breeze replaced the Acclaim but that wasn't hugely successful and the Prowler a tiny selling car. Everything else was either deleted or falling in sales. The brand left the Canadian market in 1999 and by the end of that year, the decision was made to end Plymouth altogether.

Model 1999 1998 1997 1996 1995
Voyager 138,644 156,971 156,056 153,862 178,327
Neon 71,561 78,533 86,798 105,472 106,205
Breeze/Acclaim 52,054 59,543 72,499 64,500 6,678
Prowler 2,365 1,594 120

Colt Vista



682
Total US Sales 264,624 296,641 315,473 323,834 291,892

Sales for the year 2000 were 87,000 and 31,500 the following one. 

Summary: In the end, the brand was basically just a badge, sharing models with other divisions with no real point of difference. Brand loyalty was waning and sales were falling, so there had to be only one outcome.

To see the first in the series (the 70's), simply click here.

The lights soon went out on the Plymouth Neon

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