Plymouth USA Sales : 1990's

Sadly it just breezed in and out fairly quickly

Plymouth's success around this time was based on the Voyager van. It was taking about half of all sales for the marque but what did that say about the rest of the range?

The Horizon wasn't replaced although its role was taken up by the Sundance and then Neon. From 1990 to 1994, sales looked OK but it all down to the Voyager and the new Neon model. What was the next strategy?

Model	1994	1993	1992	1991	1990
Voyager	211,494	211,813	201,016	173,370	171,527
Neon/Sundance	123,170	86,635	66,734	53,818	65,590
Acclaim	63,837	78,374	73,220	92,352	113,776
Laser	4,696	16,005	24,494	28,201	40,177
Colt	3,732	12,947	10,221	12,457	18,818
Colt Vista	2,378	6,175	7,057	4,860	2,666
Horizon				505	11,937
Total US Sales	409,307	411,949	382,742	365,563	424,491

Well that seems to have been wave the white flag. The Breeze replaced the Acclaim but that wasn't hugely successful and the Prowler a tiny selling car. Everything else was either deleted or falling in sales. The brand left the Canadian market in 1999 and by the end of that year, the decision was made to end Plymouth altogether.

Model	1999	1998	1997	1996	1995
Voyager	138,644	156,971	156,056	153,862	178,327
Neon	71,561	78,533	86,798	105,472	106,205
Breeze/Acclaim	52,054	59,543	72,499	64,500	6,678
Prowler	2,365	1,594	120
Colt Vista					682
Total US Sales	264,624	296,641	315,473	323,834	291,892

Sales for the year 2000 were 87,000 and 31,500 the following one. 

Summary: In the end, the brand was basically just a badge, sharing models with other divisions with no real point of difference. Brand loyalty was waning and sales were falling, so there had to be only one outcome.

To see the first in the series (the 70's), simply click here.

The lights soon went out on the Plymouth Neon