|As you may have already guessed, the Mountaineer|
Mercury started the decade slightly higher than the previous one and finished a bit lower. All that was missing was a upward sales spike in the middle. It needed some new models but would this enough for the brand name to survive?
The '90-'94 period witnessed the reintroduction of the Capri name, but this time a sports car from Australia. Then the Villager minivan arrived, a version of the Nissan Quest and manufactured in a joint venture plant in the US. Sales certainly improved in this period although only one model could manage a total above 100,000 units, the Sable.
|Total US Sales||467,251||483,845||416,943||376,059||388,172|
The poorly executed and slow selling Capri was dropped and in came the Mountaineer medium SUV. However, sales remained much the same through the period form '95-'99 which must have been a disappointment.
|Total US Sales||438,000||411,186||437,613||447,135||436,367|
Summary: Mercury wasn't a disaster but neither was it proving very popular either. The next decade would be crucial if the marque hoped to continue.
For the 70's coverage in this series, simply click here.
For the 2000's, please click here.
|The 1992 Sable. It does look bland|