|The Reliant, this time at a baseball game. Was it home run? I'd say yes|
The lower end brand for Chrysler had started the 70's strongly but was struggling by the end of the decade. Could the 80's see a reversal of that? Initially the answer was no, as sales remained constant. The Reliant K-Car gave things was a boost for the brand but otherwise it was uneventful.
The Import Arrow model finished and the Champ name was replaced by Colt (Mitsubishi Mirage). There was also a Colt Vista, which was a Mitsubishi Chariot MPV just to confuse. The Conquest (Mitsubishi Starion) replaced the Sapporo but this sports car sold in tiny numbers.
The Caravelle was a mid-sized car that was introduced into the US in 1985 to replace the Chrysler E-Class which hadn't been a success. The model switched divisions to what was considered its more appropriate place as a Plymouth.
What the data hasn't been showing so far is the full sized Voyager van, which was sold from 1974 to 1983. It was a light commercial vehicle anyway. Then the model became a 'minivan' which was built on the K platform and came out in late 1983. I cannot get specific sales data for it but I estimate that 10,000 were sold in 1983 and 100,000 in 1984. That really was a massive success for Plymouth and Chrysler as it created a huge segment of which they were the market leaders.
|Total US Sales||332,872||313,684||301,825||388,955||315,802|
With the Voyager proving such a success, sales were looking much better. The Acclaim replaced the Reliant and the fastback Turismo was succeeded by the sporty Sundance hatchback. The conquest sports car soon went and the large Gran Fury came to an end without replacement as the Conquest also. The Laser did take over from the latter.
The slow selling Caravelle also finished its life, the similar sized Acclaim was already doing that job for Plymouth. In 1989, the Laser sports coupé model was introduced, it being a joint venture arrangement with Mitsubishi. The latter brand sold their car as the Eclipse.
|Total US Sales||491,104||530,135||481,674||537,151||486,973|
Summary: The Voyager was a vital model for Chrysler and Plymouth, along with the K Platform that spawned this model. Sales were healthy but a heavy reliance on the minivan segment wasn't ideal.
To see the first in the series (the 70's), simply click here.
To see the next in the series (the 90's), simply click here.
|The Voyager could carry the kids & their friends too. Scary thought|