|The Honda Pilot SUV|
The Honda brand produced 1,038,024 vehicles in the US and 169,794 of the Acura. Production volume was - 5.6% for Honda and -11.1% for Acura, with a combined -6.4%. The Accord and Civic models were down, while the CR-V and Pilot were up.
The Civic is made in Greensburg, Indiana and it took on the CR-V to compensate for loss of Civic volume. The Lincoln, Alabama plant lost a bit with Acura but gained with Honda. The reverse took place with the East Liberty, Ohio facility. Balancing these things is important in keeping plants productive. The Acura NSX is made in a special, high tech facility which such a model requires.
|Honda USA – Plant|
|East Liberty -||149,296||14.4||-10.4||166,626||15.2||-8.0|
|Acura USA – Plant|
|East Liberty -||81,222||7.8||20.4||67,472||6.1||12.4|
|PMC Ohio -||925||0.1||29.9||712||0.1|
Now for a summary of both brands by model. I have to say that the company seems to have a laissez-faire attitude to Acura. There is little effort to push the marque beyond it present boundaries in sales markets nor product.
As for the Honda brand, it is very strong in the US although cars sales are in decline and that is where much reliance is currently placed. The Pilot and CR-V are two SUVs but maybe another would be useful. The Ridgeline pickup truck is a solid effort but lacks variants and options. The move away from cars has to be something Honda is watching.
|Honda USA – Model|
|Acura USA – Model|
Data source: Honda.
|The Acura CDX doing a narcissus impression|