Chrysler has always lived under the shadow of GM and Ford in the US motoring landscape. It currently resides within the FCA Group (Fiat/Chrysler). Recently its future was mapped out and Jeep was the main focus, followed by RAM. Chrysler will continue as is, while Dodge looks to become a performance specialist brand.
In recent times, it's Jeep that has been the mainstay of the company in Australia, with Dodge and Chrysler providing supporting roles. In 2014, 3% share was reached which is a good result based around the Grand Cherokee model. However, since then sales have fallen quite sharply due to poor customer satisfaction issues.
There is a determination to win back customer confidence but as of now that is a wait and see proposition. These things take time and with so much competition, keeping the customer happy isn't optional.
Chrysler | ||||||||
Model/Year | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | |
Gr Cherokee | 5,356 | 6,379 | 11,964 | 16,582 | 12,931 | 8,373 | 3,374 | |
Cherokee | 1,069 | 2,079 | 6,156 | 3,997 | 82 | 2,070 | 1,573 | |
Wrangler | 997 | 1,283 | 2,106 | 2,900 | 2,895 | 2,548 | 2,824 | |
Renegade | 704 | 1,051 | 291 | |||||
Compass | 143 | 1,097 | 2,516 | 4,212 | 3,670 | 2,898 | ||
Patriot | 1 | 731 | 1,385 | 2,717 | 2,592 | 2,125 | 877 | |
Jeep S/T | 8,270 | 12,620 | 24,418 | 30,408 | 22,170 | 18,014 | 8,648 | |
RAM | 398 | 292 | ||||||
Journey | 4 | 366 | 1,184 | 1,547 | 1,661 | 1,428 | 1,016 | |
Caliber | 410 | 1,257 | ||||||
Nitro | 190 | 430 | ||||||
Dod/RAM S/T | 402 | 658 | 1,184 | 1,547 | 1,661 | 2,028 | 2,703 | |
300C | 257 | 460 | 880 | 1,580 | 2,508 | 1,206 | 360 | |
Voyager | 1 | 2 | 45 | 77 | 168 | 153 | 214 | |
Sebring | 6 | |||||||
Chrysler S/T | 258 | 462 | 925 | 1,657 | 2,676 | 1,359 | 580 | |
Total | 8,930 | 13,740 | 26,527 | 33,612 | 26,507 | 21,401 | 11,931 | |
Percent | 0.8% | 1.2% | 2.3% | 3.0% | 2.3% | 1.9% | 1.2% |
Thank you for this useful information, keep it up.
ReplyDeleteThank you akshay.
ReplyDelete