Global Premium Brand Sales : 2017

Total sales for the brands collected here is 9.9 million, up from just under 9.4 million. That's a 6% increase. With more companies taking this sector seriously, the competition is hotting up. I get the feeling the premium market is reaching a peak for the time being at least. If I am correct in that, interesting times are ahead.

Here is a collection of the premium brands sales for 2017, compared to the previous year. Mercedes Benz is the biggest marque but add MINI to BMW and it is still ahead. BMW/MINI did lose a small amount of share, but not as much as Audi, which lost a whole percentage point. They may be concentrating more on profit than volume.

After them comes Lexus, the only one to actually go backwards. I'm sure that's just a temporary situation though. JLR slowed up from its recent frenetic pace, which was expected. Cadillac and Lincoln have had some real sales growth recently despite the fact that neither is a truly global brands.

The Q30 has helped Infiniti shift volume upward.
It seems better than its Mercedes equivalent. 

So looking at the left side of the chart going back to 2013, changes are not that frequent. Mercedes passed Audi in 2013, JLR swapped places with Volvo (2015), Acura overtaken by Porsche and Infiniti (2014) and then Infiniti with Porsche this year.

13	14	15	16	17	Make	2017	%	+/-		2016	%	+/-
1	1	1	1	1	BMW Gr	2,441,397	24.6%	3%		2,363,592	25.2%	5%
					BMW	2,077,316	20.9%	4%		2,003,359	21.3%	5%
					MINI	364,081	3.7%	1%		360,233	3.8%	6%
3	2	2	2	2	Mercedes	2,289,344	23.1%	10%		2,083,888	22.2%	11%
2	3	3	3	3	Audi	1,878,100	18.9%	0%		1,871,350	19.9%	4%
4	4	4	4	4	Lexus	649,797	6.5%	-4%		677,615	7.2%	4%
6	6	5	5	5	JLR	621,109	6.3%	6%		583,303	6.2%	20%
					Land Rover	442,508	4.5%	2%		434,582	4.6%	8%
					Jaguar	178,601	1.8%	20%		148,721	1.6%	77%
5	5	6	6	6	Volvo	571,577	5.8%	7%		534,332	5.7%	6%
7	7	7	7	7	Cadillac	356,467	3.6%	15%		308,718	3.3%	11%
10	9	9	9	8	Infiniti	246,492	2.5%	7%		230,000	2.5%	7%
9	8	8	8	9	Porsche	246,375	2.5%	4%		237,778	2.5%	6%
8	10	10	10	10	Acura	195,000	2.0%	1%		194,000	2.1%	-6%
11	11	11	11	11	Lincoln	188,383	1.9%	22%		155,000	1.7%	26%
12	13	13	13	12	Alfa Romeo	145,000	1.5%	102%		71,700	0.8%	18%
13	12	12	12	13	Tesla	101,312	1.0%	33%		76,230	0.8%	51%
					Total	9,930,353		6%		9,387,506		8%