05 November 2017

Germany Renault vs Peugeot Model Comparison: 2010-16 (Part 2)

The first in the series covered 2002-09 and showed Renault falling heavily and Peugeot growing steadily. The tow weren't far apart by the end of the period and it seemed only a matter of time before Peugeot would become the best selling French brand in Germany (see Part 1 here). So how did the 2010-16 years go for each car brand?


Renault: Things settled down for Reggie, holding its ranking around the 8th spot throughout. Existing models held their own while new entrants such as a the Captur and Kadjar did OK. Despite that, market share did fall but has been coming back recently due to the afore mentioned newbies.


RENAULT
Model/Year 2016 2015 2014 2013 2012 2011 2010
Clio 24,695 22,406 24,260 20,469 21,963 20,372 23,333
Captur 21,194 16,303 13,716 7,374 - - -
Mégane 19,872 14,695 17,846 20,313 23,909 28,544 27,465
Twingo 19,853 21,143 21,187 19,187 21,148 21,897 19,648
Kadjar 13,529 6,978 - - - - -
Scénic 9,666 16,116 16,648 17,862 18,377 21,228 22,677
Talisman Etc 4,351 719 1,553 1,968 3,569 5,092 4,991
Kangoo 3,900 4,500 5,104 5,040 5,640 7,263 6,853
Espace 2,806 2,427 906 1,299 1,628 2,003 1,854
Zoe 2,805 1,787 1,498 1,019 - - -
Trafic 2,296 2,068 1,263 1,685 2,035 2,447 2,174
Master 314 367 318 584 421 261 397
Koleos - 516 964 1,167 2,133 2,149 1,633
Wind - - 32 202 628 2,079 959
Modus - - - 676 3,799 4,933 3,696
Other 19 14 27 77 586 861 398
Total 125,300 110,039 105,322 98,922 105,836 119,129 116,078




Peugeot: Things were quite different here. The gains on Renault of the previous time achieved by holding its market share suddenly collapsed. It didn't lose quite half its market share but it wasn't that far off that either. The small 208 car was a big loser and the one new model the 2008 hasn't made up for the 208's loss. Mind you few models have held their ground.

PEUGEOT
Model/Year 2016 2015 2014 2013 2012 2011 2010
308 14,775 14,739 11,716 8,939 12,215 15,635 15,376
2008 14,455 10,647 10,750 6,736 - - -
208/207/206 13,396 13,513 15,296 21,190 28,871 31,463 38,495
Partner 3,061 2,392 2,296 2,592 3,611 4,082 4,953
108/107 2,963 4,805 3,152 2,134 4,453 5,185 6,845
508/407/607 2,778 2,883 3,293 4,402 7,468 8,287 1,312
3008 2,319 1,569 2,363 2,573 5,352 6,807 6,241
5008 1,368 1,598 2,421 2,660 4,031 5,829 5,942
Boxer 898 461 327 448 685 727 422
Expert 474 499 683 587 840 695 637
Ion 154 - - - 263 208 -
4008/4007 33 289 343 675 1,071 476 720
RCZ - 744 1,115 1,204 1,764 2,372 1,793
Bipper - 80 134 247 326 272 984
807 - - 150 276 462 681 452
Other 86 40 57 73 23 24 70
Total 56,760 54,259 54,096 54,736 71,435 82,743 84,242
% Share 1.7% 1.7% 1.8% 1.9% 2.3% 2.6% 2.9%

Summary: The main explanation may be quite simple. It seems to me that Renault pulled back from less profitable sales in the previous decade to improve margins while Peugeot did this in this decade. Of course other factors too would come into play. However, one thing is clear, Renault is the much more popular brand in Germany.

Data source: KBA.

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