Germany Renault vs Peugeot Model Comparison: 2010-16 (Part 2)

The first in the series covered 2002-09 and showed Renault falling heavily and Peugeot growing steadily. The tow weren't far apart by the end of the period and it seemed only a matter of time before Peugeot would become the best selling French brand in Germany (see Part 1 here). So how did the 2010-16 years go for each car brand?

Renault: Things settled down for Reggie, holding its ranking around the 8th spot throughout. Existing models held their own while new entrants such as a the Captur and Kadjar did OK. Despite that, market share did fall but has been coming back recently due to the afore mentioned newbies.

RENAULT
Model/Year	2016	2015	2014	2013	2012	2011	2010
Clio	24,695	22,406	24,260	20,469	21,963	20,372	23,333
Captur	21,194	16,303	13,716	7,374	-	-	-
Mégane	19,872	14,695	17,846	20,313	23,909	28,544	27,465
Twingo	19,853	21,143	21,187	19,187	21,148	21,897	19,648
Kadjar	13,529	6,978	-	-	-	-	-
Scénic	9,666	16,116	16,648	17,862	18,377	21,228	22,677
Talisman Etc	4,351	719	1,553	1,968	3,569	5,092	4,991
Kangoo	3,900	4,500	5,104	5,040	5,640	7,263	6,853
Espace	2,806	2,427	906	1,299	1,628	2,003	1,854
Zoe	2,805	1,787	1,498	1,019	-	-	-
Trafic	2,296	2,068	1,263	1,685	2,035	2,447	2,174
Master	314	367	318	584	421	261	397
Koleos	-	516	964	1,167	2,133	2,149	1,633
Wind	-	-	32	202	628	2,079	959
Modus	-	-	-	676	3,799	4,933	3,696
Other	19	14	27	77	586	861	398
Total	125,300	110,039	105,322	98,922	105,836	119,129	116,078

Peugeot: Things were quite different here. The gains on Renault of the previous time achieved by holding its market share suddenly collapsed. It didn't lose quite half its market share but it wasn't that far off that either. The small 208 car was a big loser and the one new model the 2008 hasn't made up for the 208's loss. Mind you few models have held their ground.

PEUGEOT
Model/Year	2016	2015	2014	2013	2012	2011	2010
308	14,775	14,739	11,716	8,939	12,215	15,635	15,376
2008	14,455	10,647	10,750	6,736	-	-	-
208/207/206	13,396	13,513	15,296	21,190	28,871	31,463	38,495
Partner	3,061	2,392	2,296	2,592	3,611	4,082	4,953
108/107	2,963	4,805	3,152	2,134	4,453	5,185	6,845
508/407/607	2,778	2,883	3,293	4,402	7,468	8,287	1,312
3008	2,319	1,569	2,363	2,573	5,352	6,807	6,241
5008	1,368	1,598	2,421	2,660	4,031	5,829	5,942
Boxer	898	461	327	448	685	727	422
Expert	474	499	683	587	840	695	637
Ion	154	-	-	-	263	208	-
4008/4007	33	289	343	675	1,071	476	720
RCZ	-	744	1,115	1,204	1,764	2,372	1,793
Bipper	-	80	134	247	326	272	984
807	-	-	150	276	462	681	452
Other	86	40	57	73	23	24	70
Total	56,760	54,259	54,096	54,736	71,435	82,743	84,242
% Share	1.7%	1.7%	1.8%	1.9%	2.3%	2.6%	2.9%

Summary: The main explanation may be quite simple. It seems to me that Renault pulled back from less profitable sales in the previous decade to improve margins while Peugeot did this in this decade. Of course other factors too would come into play. However, one thing is clear, Renault is the much more popular brand in Germany.

Data source: KBA.