Sweden Car Sales By Brand : 1960-64

The Ford Taunus P3 was produced between 1960 and 1964

Sales were growing strongly in the early 1960's. It was a good time to be making cars...for most anyway. Some brands were not growing very much if at all and many of them soon ceased existence. DKW, Simca and Rootes were a few that were not doing that well.

Volvo consolidated its place at the top, with the next four all doing nicely too. Vauxhall was contributing just under 10% of the total Opel Vauxhall sales. Ford Germany was now the larger supplier of vehicles, with the UK supplying about a third of the cars and the US down to a few percent only. GM US was a mixture of brands, led by Chevrolet and Leyland was almost totally Triumph. Rootes was mainly Hillman. Borgward had ended its run, although it is currently being revived I believe. There was some controversy as to why it failed but I won't go into that.

	Brand	1960	1961	1962	1963	1964
	Volvo	40,154	45,329	48,978	53,665	58,402
	VW	30,791	34,871	37,016	42,656	45,886
	Opel/Vauxhall	26,562	26,941	27,211	35,739	42,170
	Ford	16,381	16,629	20,481	28,686	32,974
	Saab	13,726	20,580	25,213	27,022	28,930
	Mercedes	6,320	6,575	7,604	8,321	8,933
	BMC	3,826	3,626	5,696	7,235	7,987
	Renault	3,915	5,429	5,077	4,946	5,662
	Peugeot	2,139	3,081	2,670	4,191	5,278
	Fiat	2,582	2,927	3,486	3,647	3,578
	DKW	4,080	5,350	3,944	3,764	3,354
	Chrysler	919	1,735	1,793	2,399	3,001
	Simca	2,272	1,735	1,617	1,647	2,790
	BMW	578	596	686	1,308	2,060
	GM US	917	1,185	1,389	1,369	1,755
	Leyland	19	187	791	1,105	1,320
	Citroën	764	753	508	656	646
	Rootes	603	408	329	455	551
	DAF	67	98	258	123	325
	Skoda	153	653	661	600	298
	AMC	187	184	234	295	287
	Neckar					240
	NSU	227	237	232	198	222
	Porsche	241	183	111	154	216
	Jaguar	81	153	210	207	212
	Moskvitch	54	102	72	81	175
	Volga	14	16	20	41	121
	IFA/Wartburg	46	102	95	64	21
	Borgward	1,834	1,055	72	3	1
	Others	377	291	263	303	254
	Total	159,829	181,011	196,717	230,880	257,649

Data source: ABStatistik.

All other articles in the series: 1950-54, 1955-59, 1965-69, 1970-74, 1975-79,
1980-84, 1985-89, 1990-94, 1995-99, 2000-04, 2005-09, and 2010-14.

The BMC Mini MK I was ahead of its time