France / Italy Premium Brand Comparison 2014

Alfas sell well at home

As France has the larger market by 1:1.32, that becomes the cut off for premium marques as to whether the lust shows yellow (more sales in Italy by proportion) or blue (France). With so few super luxury sales figures available at this time, they are all together here. Data comes from the CCFA and UNRAE.

Do Italians buy more premium brands? It appears to be the case, because I think the French in particular are not big buyers of posh cars. The three German premium brands are very close in ratio, all preferred in Italy. For Land Rover, many are sold as commercial vehicles in both nations and do not count here, as this is passenger registrations only. While that may move the figure more to France, it wouldn't be by that much so a big advantage to Italy. I wonder why Lexus bucks the trend? I suppose at least one larger premium brand had to.

	Brand	France	Italy	Diff
	Alfa Romeo	7,608	28,322	0.27
	Maserati	429	1,235	0.35
	Land Rover	6,794	12,846	0.53
	Lamborghini	28	47	0.60
	Jaguar	715	994	0.72
	Ferrari	176	227	0.78
	Porsche	3,449	4,107	0.84
	Volvo	12,459	14,161	0.88
	MINI	18,278	19,139	0.96
	Mercedes	49,149	46,355	1.06
	BMW	47,682	43,583	1.09
	Audi	56,395	49,948	1.13
	Lexus	3,486	1,995	1.75
	Aston Martin	67	26	2.58

More sought after in France