Denmark Car Sales By Brand : 1995-99

The Peugeot 206 was a strong seller in Denmark

In smaller markets, things can change more quickly and so it was in Denmark at this time. Ford, Toyota and Opel were well on top from '90-'94, but now Peugeot and Volkswagen took the top two places by 1999. Total sales had been growing nicely but slipped in 1999.

Points of note: Kia and Daewoo arrived to bring the top three Korean brands to Denmark. Daihatsu went and returned. Land Rover was now separate from Rover. By 1999, 16th to 19th places had four premium marques fighting it out.

Models to shine: For Peugeot, the 206, 306 and 406 were the main models and sales were evenly spread between them. With VW, it was the Polo, Golf and Passat the main contributors. Finally with Ford the Escort/Focus and Mondeo led the way.

The percentage figure to the extreme right of the chart is market share for 1994.

95	96	97	98	99	Make	1995	1996	1997	1998	1999	%
5	5	5	5	1	Peugeot	10,648	12,109	13,325	14,052	16,086	11%
4	1	1	1	2	VW	15,004	17,736	18,040	18,920	15,386	11%
3	3	2	3	3	Ford	15,139	15,031	16,571	15,343	12,740	9%
2	4	3	4	4	Toyota	16,085	14,851	15,002	14,574	12,344	9%
1	2	4	2	5	Opel	17,571	15,603	14,310	15,519	11,977	8%
8	7	8	6	6	Citroen	7,093	7,314	7,771	11,470	9,484	7%
7	8	6	7	7	Mazda	7,977	7,238	9,072	9,370	8,255	6%
6	6	7	8	8	Fiat	8,485	10,206	8,286	8,865	8,086	6%
12	9	9	9	9	Skoda	3,526	5,483	6,525	6,532	6,302	4%
11	11	11	10	10	Renault	4,399	4,068	4,567	5,976	6,206	4%
24	14	12	11	11	Suzuki	382	2,893	4,358	5,438	5,604	4%
9	10	10	12	12	Nissan	5,303	4,649	5,683	5,344	4,305	3%
17	17	15	15	13	Hyundai	2,109	2,469	3,551	3,673	3,207	2%
15	16	17	16	14	Seat	2,646	2,479	2,264	2,734	3,065	2%
13	13	14	14	15	Mitsubishi	2,812	2,997	3,831	4,088	2,929	2%
10	12	16	17	16	Volvo	4,470	3,692	3,449	2,723	2,188	2%
14	15	13	13	17	Audi	2,792	2,883	3,851	4,121	2,016	1%
19	20	20	19	18	Mercedes	1,182	1,686	1,817	2,150	2,012	1%
16	18	18	18	19	BMW	2,191	2,286	2,183	2,225	1,995	1%
-	21	21	22	20	Kia		1,306	1,770	1,830	1,709	1%
18	19	19	21	21	Honda	2,012	1,813	2,152	1,915	1,668	1%
-	-	25	25	22	Daewoo			501	678	1,424	1%
23	24	24	20	23	Alfa Romeo	436	606	928	2,034	1,358	1%
21	23	23	23	24	Saab	1,048	958	932	1,095	947	1%
22	22	22	24	25	MG Rover	733	1,013	968	754	820	1%
28	33	-	29	26	Daihatsu	35	1		87	612
25	25	26	26	27	Chrysler	224	390	372	391	418
27	28	32	34	28	Subaru	59	34	14	17	127
20	26	27	27	29	Lada	1,175	281	226	233	120
29	29	29	31	30	Jaguar	32	24	40	46	97
30	30	-	32	31	Lexus	32	14		37	95
-	-	31	33	32	GM US			21	22	70
-	-	30	30	33	Land Rover			29	59	53
26	27	28	28	34	Lancia	63	159	172	185	13
					Others	287	22	46	55	23
					Total	135,692	142,299	152,655	162,565	143,737

For the next in the series, please click on the dates: 2000-04.

Data source: Danske Bilimportorer.