Denmark Car Sales By Brand : 1990-94

1993 Ford Mondeo proved a success

Back in the early 1990's in Denmark, a battle was raging for the top selling brand. Toyota had a go for two years, then Opel for another two and finally Ford took control. They were the three main players numerically for that time period and interestingly, none of them were European makes.

In 1994 sales jumped amazingly, and at first I thought it a mistake. Then I found out from one source that it was due to several factors. Increasing employment, liberalization of mortgage lending and a decline in interest rates expanded opportunities for consumption generally. On top of that, the autumn of 1993 saw the  introduced a scrapping scheme whereby owners of old cars was were given incentive to scrap their old bangers.

Points of note: Mainstream models dominated, with premium marques well down the list. Hyundai arrived and immediately had success. However, another new make, Lexus had plenty of work to do getting established.

Models to shine: For Ford, the Sierra/Mondeo and Escort were popular. Meanwhile at Toyota the Corolla and Carina were their star models. Opel had the Kadet/Astra and Vectra doing most of the work for that brand.

The percentage figure to the extreme right of the chart is market share for 1994.

90	91	92	93	94	Make	1990	1991	1992	1993	1994	%
3	3	3	3	1	Ford	8,407	8,335	8,571	9,758	19,102	14%
1	1	2	2	2	Toyota	10,976	10,034	10,389	10,644	18,119	13%
2	2	1	1	3	Opel	10,457	10,014	10,410	10,804	17,479	13%
5	7	6	5	4	Peugeot	6,541	6,089	6,143	6,414	11,598	8%
6	9	5	4	5	VW	6,043	4,404	7,704	7,231	10,588	8%
4	5	4	7	6	Mazda	8,326	7,740	8,324	5,714	9,986	7%
7	8	8	6	7	Citroen	4,834	4,740	4,235	5,798	9,113	7%
9	10	9	9	8	Fiat	4,082	3,651	4,181	3,715	8,900	6%
8	6	7	8	9	Nissan	4,318	6,411	5,128	4,156	5,269	4%
11	14	11	12	10	Volvo	1,967	1,558	2,753	2,737	4,773	3%
12	12	13	10	11	Skoda	1,910	1,687	2,048	2,887	4,466	3%
15	13	12	13	12	Renault	1,373	1,657	2,143	1,988	3,507	3%
10	4	10	11	13	Mitsubishi	2,013	8,037	3,951	2,860	2,725	2%
-	-	23	18	14	Hyundai			310	958	2,265	2%
14	16	15	15	15	Lada	1,469	1,234	1,336	1,085	1,746	1%
13	11	14	14	16	Honda	1,858	1,775	1,420	1,231	1,587	1%
28	24	26	22	17	Seat	101	240	162	409	1,491	1%
19	15	16	16	18	Audi	823	1,448	1,305	966	1,477	1%
16	19	19	17	19	Mercedes	1,016	792	819	958	1,312	1%
18	17	17	19	20	BMW	934	1,087	1,058	954	1,312	1%
17	18	18	20	21	Saab	991	953	877	778	1,054	1%
21	21	21	23	22	Suzuki	519	662	456	395	594
20	20	20	21	23	Daihatsu	783	681	683	564	283
24	22	25	24	24	Alfa Romeo	274	278	210	185	257
26	27	27	27	25	Rover	122	50	49	126	255
25	23	22	25	26	Subaru	241	248	329	144	155
29	30	34	28	27	Chrysler	63	24	12	40	115
31	31	32	31	28	Jaguar	23	16	17	16	23
-	-	29	30	29	Lexus			29	22	21
27	26	28	29	30	Lancia	111	54	36	25	15
-	33	33	32	31	Maserati		4	14	13	10
32	32	35	33	32	Porsche	2	6	1	1	1
30	25	24	26	-	Yugo	47	174	219	126
32	-	-	33	-	Ferrari	2			1
23	29	30	-	-	FSO	283	41	17
					Others	287	22	46	55	23
					Total	80,913	84,146	85,385	83,758	139,621

For the next in the series, please click on the dates: 1995-99.

Data source: Danske Bilimportorer.