22 November 2014

Korea Car Sales By Brand 1985-89

I have gone back to some very old car sales for Korea and decided to start them from the mid 1980's.

Local brands: Hyundai was even then taking the lead in sales. The source of the Korean brand figures KAMA, labeled one column as GM Daewoo. I assume they were made under licence to GM. They were doing quite well in the local sales race. Kia disappeared in 1982 only reemerge in '87.

1985 Hyundai Stellar. Italian design meets Ford Cortina chassis.

Import brands: A ban on imported cars was partially lifted in 1987, and sales started in limited numbers.   The KAIDA importers association was formed later in 1995 to assist importers, and they provided the import data seen here. Today imports are much stronger as can be seen later in the series.

85 86 87 88 89 Make 1985 1986 1987 1988 1989
1 1 1 1 1 Hyundai 97,546 108,367 138,845 177,823 301,229
2 2 2 2 2 GM Daewoo 36,963 46,194 77,601 79,395 105,648
- - 3 3 3 Kia - - 30,268 60,792 93,072
3 3 4 4 4 Ssangyong 1,650 1,902 2,734 5,551 14,535
- - - 9 5 Ford - - - 17 536
- - 5 5 6 Mercedes - - 10 94 212
- - - 6 7 BMW - - - 56 171
- - - 8 8 Peugeot - - - 18 88
- - - 7 9 Volvo - - - 47 77
- - - 10 10 Fiat - - - 11 77
- - - 11 11 Audi - - - 9 49
- - - 13 12 Saab - - - 2 32
- - - - 13 Honda - - - - 28
- - - 14 14 VW - - - 2 17
- - - 12 15 Renault - - - 7 6

Total Import 0 0 10 263 1,293
Total 136,159 156,463 249,458 323,824 515,777

To see the next in the series (1990-94), please click here.

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