07 November 2018

Aston Martin Sales (Nation) : 2017


I gathered from around the world, from different sources, sales for the evocative Aston Matin marque. This isn't a list that Andy Palmer (CEO AM) emailed to me, which would differ I am sure in detail if it was. Overall, it is a reflection of where they are sold. The only guess is the USA, where I had data from but it didn't add up. Perhaps it's time to send that email.

This is a company on the up. Sales are past the 5,000 mark and up 39%. An SUV is on the way and we know the sort of effect that can have on sales. The UK and US stand out as the strongest markets for Bentley, with Germany, China Japan and Switzerland followoing. Australia does well and New Zealand is amazing for a country that size. That latter success is nothing to with me, by the way. I've never even sat in one, let alone bought one.


The colours below represent regions. Dark blue Americas, pale blue Europe, yellow Asia/Pacific and mustard Africa/Middle East. The figures are indicative rather than absolute, depending on the reliability of the source.



Rk Brand 2017 % +/-


1 UK 1,471 28.7% 62.4%


2 USA 1,150 22.5% 11.4%


3 Germany 380 7.4% 50.2%


4 China 350 6.8% 89.2%


5 Japan 321 6.3% 72.6%


6 Switzerland 217 4.2% 70.9%


7 Australia 144 2.8% 25.2%


8 France 115 2.2% 55.4%


9 NZ 58 1.1% 163.6%


10 UAE 51 1.0% -26.1%


11 Taiwan 49 1.0% 8.9%


12 Belgium 46 0.9% 155.6%


13 Italy 41 0.8% 141.2%


14 Hong Kong 36 0.7% 111.8%


15 Luxembourg 33 0.6% 37.5%


16 Netherlands 31 0.6% 181.8%


17 Sweden 29 0.6% 26.1%


17 Singapore 29 0.6% 107.1%


19 Turkey 25 0.5% -13.8%


20 Saudi Arabia 24 0.5% -71.8%


21 Spain 23 0.4% 43.8%


22 Israel 21 0.4% 61.5%


22 Kuwait 21 0.4% n/a


24 Philippines 18 0.4% 50.0%


24 Russia 18 0.4% 260.0%


26 Portugal 16 0.3% 128.6%


27 Austria 12 0.2% 9.1%


28 Norway 9 0.2% 200.0%


28 Czec Rep 9 0.2% 350.0%


30 Poland 7 0.1% 75.0%


31 Oman 6 0.1% n/a


32 Lebanon 5 0.1% 150.0%


33 Liechtenstein 2
100.0%


33 Hungary 2



35 Denmark 1
-66.7%


35 Mauritius 1
0.0%


35 Romania 1
0.0%



Others 345 6.7%



Listed Sales 4,772
41.3%


Actual Sales 5,117
38.8%






Production 5,164
39.9%


Prod Diff 47

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