25 December 2015

USA Car/Light Truck Sales By Nameplate : 2000-04

The Ford Taurus. Was it just bull?
This was a testing time for US brands due to pressure from Asia. Ford started the decade well ahead in the sales by nameplate stakes, but quickly slipped. The Ford Taurus Model went from 382,000 in 2000 to 248,000 in 2004 or 134,000 less in those years. The Toyota Camry through the same period held its sales volumes so Ford was feeling the heat from Japanese imports it seems. GM was doing OK with Chevrolet, GMC, Cadillac and Hummer, but Oldsmobile (being discontinued), Pontiac, Buick and Saturn not so. A mixed result then for GM.

In five years Hyundai went 18th to 11th ranked brand and Kia from 25th to 14th. Toyota introduced the Scion brand, BMW likewise with MINI, while Daewoo was withdrawn from sale. So things were sure changing in the USA.

One thing remained and that was Europe's inability to make an impact with mainstream cars. VW fell five places from 2001 to 2004 and BMW even outsold it by 2004. Makes such as Renault, Peugeot, Citroën and Fiat simplt stayed away, the right move you would have to say in view of US tastes.

Make 2000 2001 2002 2003 2004
1 Ford 3,457,996 3,294,190 2,990,472 2,886,575 2,766,169
2 Chevrolet 2,604,705 2,681,189 2,633,800 2,642,565 2,747,368
3 Toyota 1,413,168 1,517,271 1,522,018 1,595,661 1,672,862
4 Honda 1,016,179 1,037,170 1,082,282 1,178,929 1,195,479
5 Dodge 1,455,718 1,255,763 1,264,782 1,223,302 1,189,894
6 Nissan 673,737 631,943 651,588 675,762 855,002
7 Chrysler 484,297 530,454 480,316 463,590 588,891
8 GMC 502,413 537,510 544,873 563,479 581,684
9 Jeep 495,434 455,417 459,796 440,559 427,239
10 Pontiac 613,548 456,664 441,203 408,594 419,962
11 Hyundai 244,391 346,235 375,119 400,221 418,615
12 Buick 404,612 405,678 432,017 336,788 309,639
13 Lexus 206,037 223,983 234,109 259,755 287,927
14 Kia 160,606 223,727 237,345 239,396 270,055
15 Mazda 255,526 269,602 258,213 258,865 263,882
16 BMW 189,423 213,127 213,880 240,859 260,079
17 VW 355,479 355,648 338,125 302,686 256,111
18 Cadillac 189,154 172,083 199,748 216,090 234,217
19 Mercedes 205,614 206,638 232,032 218,717 221,366
20 Saturn 271,800 260,730 280,248 271,157 212,017
21 Acura 142,681 170,469 165,552 170,918 198,919
22 Mercury 359,143 311,787 263,200 202,257 193,534
23 Subaru 172,218 185,944 180,020 186,819 187,402
24 Mitsubishi 316,496 322,393 345,111 256,809 161,609
25 Volvo 123,179 125,710 110,670 134,586 139,384
26 Lincoln 193,009 158,934 150,057 158,839 139,016
27 Infiniti 78,351 71,365 87,911 118,655 130,986
28 Scion

2,054 8,916 99,259
29 Audi 80,372 83,283 85,726 86,421 77,917
30 Suzuki 60,845 64,698 67,855 58,438 73,946
31 Jaguar 43,728 44,532 61,204 54,655 45,875
32 Saab 39,479 37,556 37,805 47,914 38,159
33 MINI

24,590 36,010 36,032
34 Land Rover 27,147 27,204 40,987 39,035 35,506
35 Porsche 22,410 23,041 21,318 28,416 31,471
36 Hummer 875 768 19,581 35,259 29,345
37 Isuzu 98,066 82,380 52,992 27,128 27,608
38 Oldsmobile 289,172 173,694 118,178 103,073 20,417
39 Bentley 456 452 552 397 2,479
40 Ferrari 1,020 1,140 1,204 1,312 1,346
41 Maserati

853 917 1,043
42 Th!nk

6,144 864
43 Lotus 108 120 108 96 679
44 Lamborghini 24 36 133 425 653
45 Aston Martin 302 487 519 600
46 Rolls Royce 350 300 200 178 413
47 Maybach


166 244
48 Daewoo 68,360 48,296 21,397

Total 17,317,326 17,009,426 16,731,711 16,587,852 16,853,164

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