21 December 2015

Mexico Car/Light Truck Sales By Brand : 1995-99


Back in the 1990's Mexico was a very different market. It was protected by duties and only a few brands made cars there. Nissan was top dog in 1995 as it had been at least back to 1992 when my records run out. However, it was hunted down by GM and had to be content with 2nd. VW, Ford and Chrysler rounded out the top 5 and after that there wasn't much. They had 99% of sales in 1995 and 96% in 1999.

New brands were arriving but were small in volume. The trade deal known as NAFTA between Mexico, USA and Canada wasn't until 2004 so the more open market was still some time away. In the meantime sales were soaring from 180,000 in 1995 to 680,000 by 1999.


Make 1995 1996 1997 1998 1999

1 GM 41,437 95,159 139,288 173,592 178,975

2 Nissan 42,182 59,008 97,113 145,347 144,102

3 VW 33,849 53,075 72,460 108,913 124,354

4 Ford 32,199 63,086 96,919 102,670 114,735

5 Chrysler 30,897 52,699 70,479 94,628 90,439

6 Honda 420 1,998 5,973 13,645 19,191

7 Mercedes 860 1,213 1,174 1,170 2,743

8 BMW 398 1,020 1,606 2,077 2,402

9 Audi

158 1,054 1,728

10 Peugeot

93 766 1,505

11 Volvo



308

12 Land Rover

253 95 272

13 Jaguar


100 234

14 MG Rover



122

15 Porsche
32 20 13 9

Total 182,243 327,290 485,536 644,070 681,119

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