22 March 2015

Spain / Turkey Mainstream Brand Comparison 2014

Honda wins in Turkey

Both these nations are in the south of Europe and both are sizable car markets, so putting them into a comparison together is appropriate. Spain has more sales and the ratio is 1:1.5 or 100 cars sold in Turkey to 146 in Spain. Using the ratio, blue shades brands with greater sales in Turkey and yellow in Spain.

Two brands are only in Turkey, Proton and Chery. The next four companies have assembly plants in Turkey which seems to help. Renault does best in Turkey while the two PSA brands Spain. Hyundai and Kia are well separated too. SEAT is obviously stronger at home in Spain.

Spain is the bigger market and VW was the biggest selling brand there. VW was the second best seller in Turkey, the smaller market. So why were more VW's sold in Turkey? The answer is sales are spread around the top brands more in Spain. VW only had 9% of Spanish sales despite top spot and 14.4% in Turkey with second place.


Brand Spain Turkey Ratio

Proton
707

Chery
325

Honda 7,520 13,790 0.5

Renault 65,071 90,027 0.7

Fiat 29,375 39,542 0.7

Hyundai 35,058 44,910 0.8

Jeep 1,733 1,960 0.9

VW 76,999 84,646 0.9

Subaru 1,314 1,402 0.9

Toyota 41,274 34,321 1.2

Škoda 18,185 14,537 1.3

Dacia 36,490 27,897 1.3

Ford 60,218 37,292 1.6

Opel 66,738 39,255 1.7

Nissan 39,881 19,422 2.1

Tata 291 126 2.3

Suzuki 2,402 958 2.5

Kia 31,470 11,017 2.9

Peugeot 62,596 17,026 3.7

Citroën 54,638 14,389 3.8

Chevrolet 2,730 572 4.8

Ssangyong 2,538 531 4.8

Mitsubishi 5,570 1,159 4.8

Seat 67,923 12,697 5.3

Mazda 9,930 1,291 7.7

Lancia 2,096 210 10.0

smart 2,497 76 32.9

Data source: ANIACAM Spain & ODD Turkey.

SEAT is well liked in Spain, of course

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