Mexico doesn't have a protected market for pickup trucks so have more variety than its northern neighbours. On average they are not as large either. Brand preferences are quite different too. Due to these factors, the makeup of the pickup market is quite different.
Top of the pops is the Nissan Frontier/Navara model and by some margin. Then again, Nissan is the biggest brand here so not really a surprise. The Toyota Hilux is increasing consistently which looks ominous. The top US model is the Ram PU and it also is improving consistently. The Mitsubishi L200 isn't sold in either Canada or the US but is a solid performer here.
European and Chinese offerings can be observed further down the list below, another unique feature in North America. It also means that the 90 to 95% share enjoyed by US brands up north is much lower in Mexico, just over a third of total sales. The JAC Frison is a model making great strides (picture below).
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