18 May 2023

Australia Model PU Sales : 2021-22

Australia used to make large cars and they were popular there. Gradually the public started switching to pickup trucks, mostly sourced from Thailand. A trade deal was struck for vehicles between the two countries. In came pickups but it was all one way traffic and soon the Australian car industry was gone.

Today pickup models are among the best selling in Australia. The majority are Japanese brands with the Toyota Hilux leading the way. Five of the best selling brands in this segment are from Japan. Ford does well with the Ranger at second and then China chirps in with the GWM ute. 

The RAM pickup range is next, thanks to a thriving right hand drive conversion industry. The Chevrolet Silverado also gets the same treatment and the Ford F-150 will be next. I'm surprised at the demand for these large trucks, especially as the conversion cost is not insignificant. 

The European originated LDV brand (now Chinese owned - picture above the eT60) and the VW Amarok are solid sellers and the last two of note come from Korea and the US of A (Jeep Gladiator below).

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