
Nissan is having a better year after a couple where I wondered what was going on. The new Qashqai seemed to take ages to surface and production at Sunderland retreated. Semiconductor shortages wouldn't have helped either. Nissan is starting again to look like the one Carlos Ghosn presided over.
The 'Diff' column shows market share change.
Land Rover was another that lost its way for a couple of years and like Nissan, is starting to hit its straps. Vauxhall was the second best selling brand in the UK from 1989 to 2016 inclusive, 28 years by my reckoning. It's now seventh and at a level it can resonably sustain. There is no point chasing volume unprofitably.
Lotus is running hot with the Emira and the British owned (but not much else) Ineos Grenadier has arrived. The BYD and Ora Chinese brands touched down in 2023, accompanied by Fisker and Chevrolet.
Data source: SMMT.
On to the top ten models. Ford still reigns there with 49,591 Romanian built Pumas being registered. The locally designed and made Nissan Qashqai was up next (43,321) ahead of the Vauxhall Corsa (40,816). The Kia Sportage (36,135), Tesla Y (35,899), Hyundai Tucson (34,469) and the MINI (33,385) came in next.
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