15 January 2024

UK Passenger Car Sales : 2023

















Registrations reached 1.9 million for the year. Registrations were up 18% for the year and in December +10%. That was the best result in four years but is still some way back from the highest of years before that. 

Volkswagen made it three in a row at the top despite Ford trying to keep them honest. Audi will probably pass Ford next year to make it a one-two for the VW Group. BMW, Toyota came next and they and all lost market share. 

Nissan is having a better year after a couple where I wondered what was going on. The new Qashqai seemed to take ages to surface and production at Sunderland retreated. Semiconductor shortages wouldn't have helped either. Nissan is starting again to look like the one Carlos Ghosn presided over. 

The 'Diff' column shows market share change.













Land Rover was another that lost its way for a couple of years and like Nissan, is starting to hit its straps. Vauxhall was the second best selling brand in the UK from 1989 to 2016 inclusive, 28 years by my reckoning. It's now seventh and at a level it can resonably sustain. There is no point chasing volume unprofitably. 

Lotus is running hot with the Emira and the British owned (but not much else) Ineos Grenadier has arrived. The BYD and Ora Chinese brands touched down in 2023, accompanied by Fisker and Chevrolet. 

Data source: SMMT.

On to the top ten models. Ford still reigns there with 49,591 Romanian built Pumas being registered. The locally designed and made Nissan Qashqai was up next (43,321) ahead of the Vauxhall Corsa (40,816). The Kia Sportage (36,135), Tesla Y (35,899), Hyundai Tucson (34,469) and the MINI (33,385) came in next. 

The top ten is rounded out with another British model, the Nissan Juke (31,745), Audi A3 (30,159) and Vauxhall's second in this exclusive list (29,984). The picture below shows the Qashqai as #1 in 2022 but while not 2023, maybe 2024.

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