02 February 2023

Toyota/Lexus Sales : 2020-22
















The information below comes from Toyota and I could have added many other countries but stuck with what was provided. Company data is rarely if ever the same as what is available from each country anyway. The only exception is India was added by Toyota for 2022 and I put in rounded figures for the previous two years. 

Asia: About half of all sales are from this region, 48.2% to be precise. China and Japan make up 70% of that region. 

North America: The biggest market for Toyota/Lexus is the USA and the region accounted for slightly in excess of a quarter of total sales.

Europe: An area Toyota would like to be more successful in and is working on that. Its effort is being hampered by Germany. The largest market in Europe it may be but paltry sales and penetration put it a miserable fifth in the region. 

Oceania, ME & Africa: Almost the size of Europe thanks in part to Toyota's success in the GCC region, a union of  Gulf states. Australia and South Africa are also strong markets for the company. I added NZ from my own data, so it's not Toyota supplied. 

Latin America: An area Toyota has been playing catch up and doing so effectively. Small in the overall scheme of things but Toyota is nothing if not thorough.

Data source: Toyota.




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