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| Toyota has moved into third place |
Getting accurate figures from one source isn't easy. The reason is each compilation has a slightly different catchment area as to which countries are included. I also sense some estimation is included for a few of the sources.
Taking all that into consideration, registrations were +3% for the year. The chart below in the +/- column highlights market share change for 2021 against 2020 figures. Green is gain, yellow is shame. Not really as there are various reasons why a brand is down and often nothing to do with diminished popularity.
The balance of the colours should be about half each but green is the more predominant. That's because some larger selling brands have lost a fair bit of ground.
VW and Peugeot dropped slightly while Toyota continued its inexorable gain in sales. Big losers were Ford and brands from the Renault-Nissan alliance (that includes Dacia and Mitsubishi). They are all making a conscious decision to reduce share and improve margins and in Mitsubishi's case a supposed intention to leave the region altogether. Ford is also slowly moving away from passenger cars.
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| MG registrations were up 273%. 7 year warranty too |
"They are all making a conscious decision to reduce share and improve margins."
ReplyDeleteI do not think that this is a valid strategy for a company of that size.
Companies that followed that strategy were usually ailing (like Alfa or Saab in 2007).
There are no real strategies for a rebound, and I do not see any guiding strategy following the whacking of Ghosn.
Ailing is a slow process. A sudden shift downward in sales is a conscious decision to change strategy.
DeleteMargins in the industry are ridiculously low considering there turn over. With the car industry exposed to unprecedented rapid and costly changes, if car companies don't take more care of profit margins they won't all survive.
One question, what is "Europe" by your definition?
ReplyDeleteMost sources list EU+EFTA sales, which was more or less accurate until the departure of UK.
Every source for this sort of data has slightly different figures. So even the various compilers of such information don't use the same parameters. The UK is still consistently included.
ReplyDelete