15 January 2022

Croatia Sales : 2021











Registrations for December were +20% and +32% in total for 2021 so better than most markets. It ended up being some way off reaching the 2019 total of 63,000 but 45,000 was reasonable under the circumstances. The '+/-' column below is comparing market share variance for 2021 with 2020. 

VW took nearly 13% of the sales but it was down nearly three percentage points from last year. Škoda lost more than three! Renault fell away in sales and lost 3rd spot to a rapidly improving Opel. Opel used to be the top brand here for many years so there must be some residual positivity for the brand. It's now on the comeback.

Just further below them, there were some healthy gains in share, evidenced by the proliferation of green. Then a middle group comprised of some premium marques that lost a bit of ground. 

Point of interest: It is estimated the economy grew by nearly 10% in 2021 and by 5% in 2022. As wages increase and unemployment reduces, one could expect demand for new cars to grow. The 32% increase in registrations in 2021 seems to reflect the positive economic situation. 

Data source: Promocija plus.

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