Premium sales were -16.5% for 2020, slightly better than the overall total. Local hero Volvo maintained its top spot with ease but its share has fallen from 51% two years ago to 44%. I assume its part of a strategy to improve margins.
BMW is behind Mercedes and Audi as a stand alone marque but with MINI, is still comfortably ahead. Like other places, both Jaguar and Alfa Romeo had a poor 2020. The new Polestar marque from Volvo is a new addition and came in at 7th, a strong start.
Data source: Bilsweden.
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