Sales for 2020 were -23%, an entirely expected result. The model range looks cleaner and more focused. Over the past few years, the Peugeot tradition of allowing an older model to sell alongside its replacement seems to have ended. Some slow-selling models are also on the chopping block.
The 208 and 2008 remain core models that between them secured 40% of all sales. The 308 and 3008 on the other hand contributed less.
Data source: PSA.
Regionally, Europe was responsible for 81% of global registrations, slightly less than 2019. Interestingly, while many competitors have a strong presence in China, PSA is moving the other way.
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