28 January 2021

Estonia Car Sales : 2020

Toyota does very well in Estonia

Registrations were -22% in December and -30% for the year so the slow sales continue. How did brands go in protecting their market share? In the chart below green says sales gain, pale blue market share up but yellow not so. 

Toyota for example increased its slice of the pie from 15.5% to 17.4% although registrations dropped by 22%. Škoda managed to stay with them but Renault found it a bit too hot in the kitchen. Being a smaller market, fluctuations are more pronounced. With Estonia, the only one of the Baltic states that are open regarding car sales statistics leaves me the impression it is the more open and progressive of the three.

Data source: Maanteeamet.

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