Below is a chart that has the UK divided into regions (England) and countries that show how these two premium brands are doing. The chart also has a ratio number by which the chart is sorted (1:1000). The higher the ratio, the further up the chart. The three countries each have a different colour and the England divisions are green.
|A typical Yorkshire Terrier, playful & energetic|
MINI manages a solid 2.8% share of the UK market, 65,000 sales in all. The Welsh and Northern Ireland car buyers are not among the brands greatest supporters, with MINI under 2% penetration in both instances. North England is where the marque is most welcomed (along with the East). Y & H's 4.7% share is impressive.
|Yorkshire & Humber||8,757||46.6|
|North West England||8,152||34.6|
|North East England||1,980||28.8|
|South West England||6,989||25.7|
|South East England||10,416||21.3|
|Perhaps outside a home somewhere in Yorkshire|
Volvo secured 56,7000 registrations in the UK, or 2.4% of the total. It also does very well in Yorkshire, but London as well. It's a marque that enjoys most of its success in England, with the three countries outside its borders less enamoured. Apart from Yorkshire, Northern England isn't a happy hunting ground either.
|Yorkshire & Humber||11,207||59.7|
|South West England||5,714||21.0|
|South East England||10,096||20.7|
|North East England||1,108||16.1|
|North West England||3,091||13.1|
Data source: DTI.