10 April 2019

Tata Historical Production & Sales : 2001 - 2018

The Tiago hatchback

The Tata company mainly produces commercial vehicles with passenger cars somewhat of a sideline. It has tried to crack the PC side of things (car & SUV) but stiff competition from the likes of Suzuki has been a challenge. The tiny Nano car was an example of its effort but it was a flop. Other models have fared better. However, the CV business is more of a success. High import tariffs keep imports away and has left Tata with the that area of the market almost to itself.

The Nexia SUV

Below is historical figures from the company for the Tata brand. It covers from April to March each year. The first column is production, then total sales. After that total sales are broken down into domestic sales and export sales. The last two columns show the percentage of the volume for PCs and units exported.


Years Prod Sales Local Export % PC % Exp

01-02 182,601 183,224 171,429 11,795 51.0 6.4

02-03 223,459 219,859 210,349 9,510 48.6 4.3

03-04 311,546 314,256 292,305 21,951 48.1 7.0

04-05 406,702 409,525 376,485 33,040 46.7 8.1

05-06 453,558 454,345 403,806 50,539 46.1 11.1

06-07 582,446 579,378 526,066 53,312 42.2 9.2

07-08 575,298 576,636 528,128 48,507 39.6 8.4

08-09 472,858 496,748 465,137 31,611 41.6 6.4

09-10 558,919 642,686 608,545 34,141 37.5 5.3

10-11 737,555 803,322 745,278 58,044 38.1 7.2

11-12 914,278 906,772 843,694 63,078 35.5 7.0

12-13 789,834 810,120 759,289 50,831 28.3 6.3

13-14 556,071 566,591 516,699 49,892 25.6 8.8

14-15 499,094 502,154 452,221 49,933 27.4 9.9

15-16 492,875 511,712 453,676 58,036 25.5 11.3

16-17 521,943 524,323 478,124 64,199 29.0 11.8

17-18 572,300 639,378 586,656 52,822 29.7 8.2

18-19 713,533 731,941 678,835 53,106 29.0 7.3

With exports rarely getting into double figures shows that the Tata brand almost wholly relies on the Indian market. PC sales have steadily declined over this period to under 30% since 2011-12. Volume has moved around quite a bit, being so dependent on one market not helping in that regard. Tata is currently on a production upturn.

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