One and a quarter million Mitsubishi vehicles made in 2017, an 18% increase. Which segments were they in and how do they compare with 20 years ago? If that's something that floats your boat, you've come to the right place.
SUV: They accounted for nearly half (47.4%) of the volume, up from 16.9% back in 1997. That's quite a difference and reflects the change in car buying that has gone on in that time.
LCV: A quarter of a million made for 19.8% compared to 21.7% so little change there, on the surface at least. More pickups and fewer vans and micro commercials.
Car: The reverse of the SUV, with only a 16.9% slice of the pie now compared to 42.6% twenty years ago. There is less demand and the margins aren't that great so not a bad thing.
Kei: Japan's bonsai cars have increased, from 7.9% to 13.7%. That's not something I anticipated but the facts don't lie. I'm picking it reflects Mitsubishi rather the market as a whole.
MPV: Generally a popular genre in Asia but not big for MMC. The new Xpander saved the day and gave the category a welcome boost.
Sport: It may have taken 5% of the total in 1997, but it was in 2011 that the last Mitsubishi sports car rolled off a production line. It is a small segment and not worth the cost to be involved.
| Grand Total | 1,255,250 | 18% | |
| Total SUV | 595,214 | 47.4% | |
| Outlander | 265,698 | (16.9) | |
| RVR (ASX) | 161,332 | ||
| Pajero Sport | 83,195 | ||
| Eclipse Cross | 48,526 | ||
| Pajero | 36,142 | ||
| Jeep | 321 | ||
| Total LCV | 248,361 | 19.8% | |
| Triton/L200 | 175,811 | (21.7) | |
| Delica | 62,086 | ||
| T120 | 10,464 | ||
| Total Car | 195,437 | 15.6% | |
| Mirage/Attrage | 151,068 | (42.6) | |
| Lancer | 40,590 | ||
| Colt Plus | 3,779 | ||
| Total Kei | 172,383 | 13.7% | |
| eK Wagon | 90,013 | (7.9) | |
| eK Space | 79,175 | ||
| i-MIEV | 3,195 | ||
| Total MPV | 43,855 | 3.5% | |
| Xpander | 35,727 | (6.0) | |
| Adventura | 8,128 | ||
| Total Sports | 0 | (5.0) | |
Data source: MMC.
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