05 November 2018

Mitsubishi Global Production (Segment) : 2017

One and a quarter million Mitsubishi vehicles made in 2017, an 18% increase. Which segments were they in and how do they compare with 20 years ago? If that's something that floats your boat, you've come to the right place.

SUV: They accounted for nearly half (47.4%) of the volume, up from 16.9% back in 1997. That's quite a difference and reflects the change in car buying that has gone on in that time.

LCV: A quarter of a million made for 19.8% compared to 21.7% so little change there, on the surface at least. More pickups and fewer vans and micro commercials.

Car: The reverse of the SUV, with only a 16.9% slice of the pie now compared to 42.6% twenty years ago. There is less demand and the margins aren't that great so not a bad thing.

Kei: Japan's bonsai cars have increased, from 7.9% to 13.7%. That's not something I anticipated but the facts don't lie. I'm picking it reflects Mitsubishi rather the market as a whole.

MPV: Generally a popular genre in Asia but not big for MMC. The new Xpander saved the day and gave the category a welcome boost.

Sport: It may have taken 5% of the total in 1997, but it was in 2011 that the last Mitsubishi sports car rolled off a production line. It is a small segment and not worth the cost to be involved.

Grand Total 1,255,250 18%

Total SUV 595,214 47.4%

Outlander 265,698 (16.9)

RVR (ASX) 161,332

Pajero Sport 83,195

Eclipse Cross 48,526

Pajero 36,142

Jeep 321

Total LCV 248,361 19.8%

Triton/L200 175,811 (21.7)

Delica 62,086

T120 10,464

Total Car 195,437 15.6%

Mirage/Attrage 151,068 (42.6)

Lancer 40,590

Colt Plus 3,779

Total Kei 172,383 13.7%

eK Wagon 90,013 (7.9)

eK Space 79,175

i-MIEV 3,195

Total MPV 43,855 3.5%

Xpander 35,727 (6.0)

Adventura 8,128

Total Sports 0 (5.0)

Data source: MMC.

No comments:

Post a Comment