25 October 2017

Suzuki Canada Production History : 1989-2012


Suzuki came into US in 1985 and Canada in 1980. That could explain why sales in Canada were disproportionately high during the early 1990's as shown below. It probably also answers why the plant it set up was in Ontario, named CAMI. It started production in 1989, a reoccurring date for smaller Japanese makes setting up in North America. Like others, it also was too small to go it alone so GM was its partner (GM had taken a small stake in Suzuki in 1981).

The number of Suzuki brand cars coming out of the plant were small but those with GM logos were much higher. That remained so until CAMI started making GM products in 2004. During 2009, Suzuki vehicles ceased being made there and it became a GM exclusive plant. While GM had been gradually increasing its stake in Suzuki up until the year 2000, by the end of the decade, it had divested itself of any share.

Suzuki then started to sell Nissan pickup model in 2009 (the Equator), made in Smyrna, Tennessee but poor sales ended that arrangement in 2012. That year Suzuki also decided to terminate sales in North America altogether.

Summary: Suzuki did make cars in North America but they never made up a large proportion of sales there, as the chart below reveals. This was in contrast to other Japanese brands of a similar size that relied heavily on local manufacturing. US sales were poor too and while a push did come in the 2000's, that was hit by economic headwinds at the end of the decade. Meanwhile Canadian sales didn't seem to progress through the period at all. In the end, it wasn't viable to continue and the decision to pull the plug was made. It just never became big enough and it didn't commit enough to the region.

PS. Putting this article together required many sources for information, not all of which were in agreement. If anyone can add anything to or refine what I have presented, please let me know.

Year Light Trucks Cars Annual US Est Can Est
Model Equator XL7 Vitara Swift Prod Sales Sales
1989 - - 3,300 650 3,950 30,200 15,100
1990 - - 3,600 850 4,450 20,500 14,400
1991 - - 3,900 1,100 5,000 21,700 14,100
1992 - - 6,200 1,100 7,300 24,900 12,800
1993 - - 4,800 3,600 8,400 25,800 11,300
1994 - - 9,800 3,900 13,700 33,700 9,000
1995 - - 13,200 6,300 19,500 32,700 7,800
1996 - - 9,100 4,200 13,300 32,800 7,800
1997 - - 7,400 4,500 11,900 36,700 9,100
1998 - - 3,900 2,500 6,400 29,300 9,300
1999 - - 11,500 3,600 15,100 37,600 11,200
2000 - - 15,100 4,900 20,000 49,900 10,600
2001 - - 13,100 3,200 16,300 60,800 12,000
2002 - - 12,600 - 12,600 64,700 11,600
2003 - - 9,000 - 9,000 67,900 9,400
2004 - - - - 0 58,400 9,900
2005 - - - - 0 73,900 8,800
2006 - 13,100 - - 13,100 82,100 11,200
2007 - 31,400 - - 31,400 101,000 12,000
2008 300 12,400 - - 12,700 101,900 13,400
2009 2,300 - - - 2,300 84,900 12,300
2010 1,700 - - - 1,700 38,700 9,100
2011 2,100 - - - 2,100 24,000 5,600
2012 1,700 - - - 1,700 26,600 5,500
Total 8,100 56,900 126,500 40,400 231,900 1,160,700 253,300
Average 2,025 18,967 8,433 3,108 9,663 48,363 10,554

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