Below is a chart of sales for 1992 and 2012 (the 2012 figures are only nine months). Despite that, the trend is clear. There is the rank brands have in the Greek market, brand and sales, finally market share:
1992 | 2012 | |||||||
Rk | Brand | Sales | Sh | Rk | Brand | Sales | Sh | |
1 | Nissan | 18,107 | 9.1% | 1 | Opel | 5,443 | 12.0% | |
2 | Fiat | 16,979 | 8.5% | 2 | VW | 4,468 | 9.8% | |
3 | Toyota | 15,951 | 8.0% | 3 | Toyota | 4,445 | 9.8% | |
4 | Opel | 12,308 | 6.2% | 4 | Citroen | 3,149 | 6.9% | |
5 | Citroen | 11,556 | 5.8% | 5 | Fiat | 2,602 | 5.7% | |
6 | Ford | 11,201 | 5.6% | 6 | Ford | 2,505 | 5.5% | |
7 | Peugeot | 10,808 | 5.4% | 7 | Nissan | 2,502 | 5.5% | |
8 | Renault | 10,158 | 5.1% | 8 | Skoda | 2,155 | 4.7% | |
9 | Hyundai | 9,844 | 4.9% | 9 | Hyundai | 2,144 | 4.7% | |
10 | BMW | 8,711 | 4.4% | 10 | Suzuki | 1,929 | 4.2% | |
11 | VW | 7,486 | 3.8% | 11 | Peugeot | 1,924 | 4.2% | |
12 | Mazda | 7,456 | 3.7% | 12 | Audi | 1,476 | 3.2% | |
13 | Seat | 7,295 | 3.7% | 13 | Kia | 1,241 | 2.7% | |
14 | Alfa Romeo | 6,568 | 3.3% | 14 | Seat | 1,013 | 2.2% | |
15 | Suzuki | 6,466 | 3.2% | 15 | Volvo | 988 | 2.2% | |
16 | Austin/Rover | 5,961 | 3.0% | 16 | BMW | 964 | 2.1% | |
17 | Lada | 5,871 | 3.0% | 17 | Mercedes | 874 | 1.9% | |
18 | Skoda | 5,647 | 2.8% | 18 | Renault | 809 | 1.8% | |
19 | Honda | 5,103 | 2.6% | 19 | Chevrolet | 804 | 1.8% | |
20 | Mercedes | 3,590 | 1.8% | 20 | Alfa Romeo | 683 | 1.5% | |
21 | Audi | 3,006 | 1.5% | 21 | Lancia | 647 | 1.4% | |
22 | Lancia | 2,913 | 1.5% | 22 | Honda | 531 | 1.2% | |
23 | Mitsubishi | 1,722 | 0.9% | 23 | Mitsubishi | 508 | 1.1% | |
24 | Subaru | 1,444 | 0.7% | 24 | MINI | 450 | 1.0% | |
25 | Daihatsu | 1,186 | 0.6% | 25 | smart | 386 | 0.8% | |
26 | Zastava | 1,015 | 0.5% | 26 | Dacia | 283 | 0.6% | |
27 | Volvo | 417 | 0.2% | 27 | Mazda | 219 | 0.5% | |
28 | Saab | 157 | 0.1% | 28 | Daihatsu | 149 | 0.3% | |
Others | 78 | Others | 244 | |||||
Total | 199,004 | Total | 45,535 |
Even with 2012 only being for nine months, sales have collapsed, so no surprise there. In most markets, the biggest brands have lost share over the years, but here the reverse has taken place. The difficult trading conditions seem to be the reason as this has only happened over the last three years. As far as brands go, a few have gone, others shuffled around but overall not that much change. Except for the crash in volume of course.
For Greek sales in 2011 please click here
Data source: SEAA
For Greek sales in 2011 please click here
Data source: SEAA
In 1992 there was a scrappage scheme in effect. It was a record back then. Greek market went even higher from 1999 on. In 2009 decline started.
ReplyDeleteThank you for that insight. Sales are now improving again but nowhere near the record figures.
ReplyDeleteYes, but mainly because of leasing sales & rent a car companies. 2000 is the best year ever, with 2004 2hd best, not far away though.
ReplyDeleteHello Billy, I visited your car blog and see you are interested in car sales in Greece. I wish I had more sales history for your country.
ReplyDeleteHello. I got plenty of data, as i am doing a research on Greek car market for the last 5 years. I am also looking for other European & global markets. You can just simply e-mail me here: billyeurope@gmail.com.
ReplyDeleteJust a thought Billy, this is a great site for Europe and in fact other regions too:
ReplyDeletehttp://carsalesbase.com/