30 June 2016

Ford UK Sales By Model : 1985-1994

The Ford Escort. A very practical car

Ford were now clearly the preeminent brand in the UK, but stumbled slightly through this period. Living in far away New Zealand, I can only look at the data to see why. Market share as a whole (extreme right column) was in the high 20's as the 1980's came to a close, but fell into the low 20's for the early 90's.

The Capri was over, without a replacement. The Granada class was finishing and the Escort with a boot (the Orion) was ending, absorbed in the Escort model as it should have always been. The Sierra was falling and only the arrival of the Mondeo in 1993 spared blushes for that segment. It was the Escort and Fiesta that were the backbone of the range.

Yr Escort Fiesta Sierra Orion Granada Other Total



Mondeo


85 157 32 124 26 102 32 65 13 26 5 11 2 486 27
86 157 30 144 28 114 30 55 11 37 7 8 2 515 27
87 178 31 153 26 140 31 69 12 35 6 4 1 580 29
88 173 30 145 25 163 30 68 12 35 6
584 26
89 181 30 149 25 176 30 69 11 34 6
609 26
90 142 28 151 30 129 25 51 10 34 7

507 25
91 110 29 117 30 94 24 40 10 25 6

386 24
92 121 34 107 30 77 22 33 9 15 4

353 22
93 122 32 110 29 109 29 24 6 14 4 2
382 21
94 144 34 124 30 127 30 1 0 11 3 12 3 419 22

Data source: SMMT.

For the following article: 1995-2004.
For the first in the series: 1965-74.

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