29 June 2015

New Zealand Car Sales By Brand : 1990-94

The GM Holden Commodore was a popular car

In the 1980's, New Zealand deregulated it's economy and the initial effects were extremely negative. We see that in the chart below as both new and used car sales tumbled until 1993. The market then benefited by the reforms and sales rebounded with gusto in 1994, especially used imports.

The fight for the top spot was intense at this time, with Toyota managing to stave off Ford. Japanese brands were dominating with European marques were largely ignored. Taking Russian cars in exchange for NZ dairy products had run its course and Lada was now on the way out.


Make 1990 1991 1992 1993 1994

Toyota 15,450 11,827 11,291 13,163 12,974

Ford 13,343 8,651 10,265 11,626 12,174

Mitsubishi 9,982 7,249 6,441 6,354 8,156

Honda 6,066 5,087 4,531 5,023 6,173

Nissan 7,829 6,419 6,356 5,009 5,648

GM 6,780 4,731 4,409 3,934 5,451

Mazda 4,520 3,069 2,936 2,454 3,175

Subaru 2,362 2,331 2,030 1,460 1,162

Peugeot 1,052 380 501 686 1,019

Suzuki 870 945 649 745 1,001

BMW 555 460 515 602 764

Daihatsu 1,047 1,347 955 723 760

Hyundai 615 399 301 322 520

Citroen 218 162 185 248 390

Mercedes 123 93 125 163 348

Audi 153 85 102 104 343

Fiat 712 388 158 156 282

Land Rover 105 81 92 100 226

Saab 19 10 64 206 214

Lada 1,037 649 293 195 175

Volvo 107 37 30 69 155

MG Rover 320 266 72 79 137

Alfa Romeo 226 207 134 85 112

VW 109 35 11 34 94

Proton 65 212 160 83 29

Isuzu 190 61 50 23 13

Renault 215 193 123 22 10

Others 352 241 185 154 260

Total 74,422 55,615 52,964 53,822 61,765

Used Imports 85,324 47,351 39,146 43,841 123,853

Picture credit: Wiki/Frahnie.
Data source: MIA.

For sales previous from 1984-89, just click here.
The following in the series 1995-99 can be found here

No comments: