19 September 2014

Greece Top 4 Brands : 2000-13

Toyota Yaris 
While Greece grew quite strongly economically from 2000 to 2007, car sales remained between 260-290,000 sales per annum. When the crisis hit in 2008 that all changed. Problems with government debt and weakness with the economy hit the nation hard as we all know. Now car sales were in free fall, only levelling off in 2012 and 2013 just under the 60,000 mark. That is a slump of monumental proportions.

Opel Agila
In the chart below, the top brand sales went from 28,200 to 6,500, fourth from 23,500 to 4,000. Through all of this Toyota never dropped below third spot, quite an achievement as such turmoil produces instability. Opel has been there for the 13 years shown too. VW has come on strong of late.

Things are slowly improving now in 2014, but still a very subdued car market persists. It will be a long road back.


Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %

2000 Hyun 28.2 10 Toyo 26.4 9 Fiat 25.4 9 Opel 23.5 8 36

2001 Opel 29.0 10 Hyun 25.8 9 Toyo 22.6 8 Fiat 23.1 8 36

2002 Toyo 24.0 9 Peug 22.3 8 Hyun 21.9 8 Opel 20.7 8 33

2003 Toyo 24.2 9 Hyun 20.9 8 Opel 19.8 8 Ford 17.4 7 32

2004 Toyo 26.4 9 Hyun 24.9 9 Opel 23.6 8 VW 18.4 6 32

2005 Hyun 24.9 9 Toyo 22.0 8 Opel 21.5 8 Ford 19.6 7 33

2006 Toyo 25.5 10 VW 21.3 8 Ford 20.4 8 Opel 18.2 7 32

2007 Toyo 27.7 10 Opel 23.3 8 VW 22.1 8 Ford 19.1 7 33

2008 Toyo 26.5 10 VW 21.1 8 Opel 20.9 8 Hyun 18.6 7 33

2009 Toyo 21.0 10 VW 18.7 8 Opel 17.2 8 Ford 15.6 7 33

2010 Toyo 16.7 12 Opel 13.0 8 VW 12.9 9 Ford 10.2 7 37

2011 Toyo 12.1 12 Opel 11.4 12 VW 9.5 10 Ford 6.4 7 40

2012 Opel 7.1 12 VW 6.0 10 Toyo 5.7 10 Citr 4.2 7 39

2013 Toyo 6.5 11 VW 6.3 11 Opel 5.6 9 Hyun 4.0 7 38

Data source: Thanks to SEEA Greece.

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