31 May 2014

Italy Top Four Brands : 1970-79

The Fiat 132 replaced the fine 125, but not quite as good a car.

Moving on from the 60's, things became more fluid as brands passed and were in turn overtaken again. Fiat's Autobianchi fell away through the decade, replaced by French brands and Ford. The top share share fell from 72 to 67% as Fiat lost its total dominance of the market. Renault supplanted Alfa Romeo in second while fourth became a sort of musical chairs party game.

The Fiat 128 was European car of the year in 1970.

Clearly Italian buyers supported local brands, but pressure was mounting from ever improving foreign makes. Some Fiat models were not as good as their predecessors either, which didn't help.

Below we see the chart, which  shows sales in thousands.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1970 Fiat 760 56 Ford 77 6 Aut 74 5 A R 68 5 72
1971 Fiat 822 57 A R 73 5 Ford 72 5 Aut 62 4 72
1972 Fiat 805 55 A R 85 6 Aut 83 4 Sim 68 5 71
1973 Fiat 781 54 A R 124 9 Aut 80 6 Ren 67 5 71
1974 Fiat 690 54 A R 94 7 Ren 81 6 Aut 77 6 74
1975 Fiat 511 49 A R 97 9 Ren 67 6 Aut 59 6 70
1976 Fiat 553 47 Ren 95 8 A R 92 8 Sim 66 6 68
1977 Fiat 594 49 Ren 97 8 A R 80 7 Ford 71 6 69
1978 Fiat 550 46 Ren 96 8 A R 87 7 Citr 65 5 67
1979 Fiat 641 46 Ren 121 9 A R 106 8 Ford 71 5 67

For other years, simply click on the year: 1960-69, 1980-89, 1990-99,
and 2000-2013.

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