Tesla deliveries were 336,681 for the first quarter of 2025. That was down 9% in the corresponding period of 2024. Q1 2024 was also down (13%) so it's too early to say how the full 2025 will end up. Production was also down, by 12%.
What can be noted is that while 2023 deliveries were growing strongly, 2024 was flat despite the assistance of the Cybertruck. There are only so many customers wishing to buy an electric car and the competition is intense.
To me, other products are looking fresh and up to date while Tesla's passenger car range is starting to look dated. In the case of the Cybertruck, its styling is different but also weird and has had too many issues.
In 2024 I had to adjust the figures as the quarterly numbers didn't match the end of year totals.
Data source: Tesla.
How is this possible?
ReplyDeleteTesla went through some of the worst period of its existence. Where did they compensate for the 50-70% losses in several of its key markets?
I don't know. As this month passes and data becomes available by market it may become clearer.
DeleteHaving now seen some of the data by country, there doesn't seem to be anything unusual. It's down generally but fairly consistently so.
DeleteSome of the media overhyped the situation but quarterly data creates a clearer picture rather than looking at monthly variances in some markets.
Looking at the numbers again, you mention a 9% drop, which is about 35.000 cars.
DeleteIn Europe (EU+EFTA+UK), Tesla lost 20.000 cars in two months, and the data already available (e.g. Germany sales March) shows little room for improvements.
For me it appears that Tesla lost about that 35.000 already in Europe in Q1.
Tesla's deliveries are at times variable. March appears to have been much higher than the two previous, which could explain why the two month Euro figures were so poor.
DeleteAs examples, in Germany 45% of Tesla's sales for the first quarter were in March. For the UK, it was 57%.