Europe Best Selling Mainstream Brands : 2024 (Jan-July)

Here is where the big hitters are to be found. They have for the most part increased sales compared to last year's equivalent period. So why not look a little deeper?

Volkswagen leads the way with the two immediately below reducing some of the gap. Its 10.3% overall market share is the lowest since 2007 but still in a strong position. The  Golf is the leading model but the T-Roc is catching up. 

Toyota is at its highest share ever (7.1%) and up 15% YTD but it is still some way from the top spot. The Yaris Cross and the Yaris are neck and neck as the best selling models. 

Škoda is the third most popular brand in the mainstrean category with a 10% gain in registrations. The VW owned company does very well with the Octavia model, which takes over a quarter of the total sales. 

Renault is steady at just over 5% of European sales but has pared back sales from 2020 when it was number two overall. The Clio is the mainstay of the range with nearly a third of all sales for the marque. Peugeot is close behind with the 208 its most popular model.

Dacia has the Sandero to thank for its strong showing with 48% of all Dacia sales. Kia is next (Sportage) and stablemate Hyundai (Tucson) rounding out the list of brands exceeding 300,000 YTD.