Proton Model Sales : 2024

Proton is a brand with a long history in Malaysia, going back to mid 1980's and producing rebadged Mitsubishi cars. It has moved on to produce its own cars as well as some rebadged ones. It currently exports to Asian and African markets. 

From 1996 to 2017, it was the owner of Lotus cars which helped improve among other things the handling characteristics of Proton cars. It recently celebrated the making of 5 million vehicles. Geely is now a shareholder of Proton. The figures below compare a complete 2023 with nine months of 2024.

For 2024 sales were down 1.5% so nothing to speak of. Deliveries had been growing nicely over the last few years but plateaued this year. With most sales coming from the home market, how that fares is very important but it's not easy to get domestic sales data. So unless more is known about the Malaysian market, it's hard to come to any conclusion. 

There are eight models listed the the right although the Exora is no more. The small Saga saloon car has been around since 1985 and is currently in its third generation. The first edition was a rebadged Mitsubishi.

The S70 (since 2023) is a saloon car too but medium sized and based on a Geely vehicle. The X50 compact crossover (2020) is also a Geely product. 

The Persona compact car (2003) is in its third generation and for the first generation was named the Wira in its home market. The rest of the range is of limited volume. 

The pictures are from Proton and as with many Asian car companies cameras are not used but rather computers and the result is in my opinion tacky. I assume the locals like it that way. 

The top impression is of the S70 and the lower one the X50.