24 January 2025

Mazda / Mitsubishi US Model Sales : 2023/24

Two M brands from Japan share this page together. That's about the only connection they have though. Mazda is the larger of the two here and has a more comprehensive range. However, both Mazda and Mitsubishi are smaller mainstream companies.

Mazda:
Sales in the US are up a decent 17%. The leading model (CX-5) is down 13% but that is more than compensated by other models. The CX-30 is up 25% and the CX-50 by 83%. The CX-90 is replacing the CX-9. SUVs dominate the range.

For cars, the 3 is the only regular passenger car, sold as a sedan and hatchback. It enjoyed a 27% hike in sales. The MX-5 was down 10%. 


Mitsubishi:
A small range of models and modest volume characterise the brand in the US as is the case in many other markets. The Mirage is the sole passenger car and it had a strong 125% increase in sales. It has few competitors in the US.

However, it's the Outlander that is the backbone of the range with 48% of all sales. The Outlander Sport is known as the ASX in other markets such as here in New Zealand. It and the Eclipse Cross are small for US tastes so sell in subdued numbers. 

Data and pictures: Mazda and Mitsubishi. 

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