20 July 2024

Mazda / Mitsubishi US Model Sales : 2023/24 (Q2)

                                            Two M brands from Japan share this page together. That's about the only connection they have, with Mazda partly owned by Toyota and Nissan has a major shareholding in Mitsubishi. 


Both Mazda and Mitsubishi are smaller companies in the mainstream car world so they benefit greatly from the above mentioned acquistions. 

Mazda: Sales in the US are up a decent 10% so far this year. The leading model (CX-5) is down 12% but that is more than compensated by other models. The CX-30 is up 33% and the CX-50 by 64%. The CX-90 is replacing the CX-9. 

On the car side, the Mazda3 is the only passenger car, sold as a sedan and hatchback. Both sell in similar numbers. The MX-5 is the only other car left in the range and it was down 27%. 

Mitsubishi: A small range of models and modest volume characterise the brand in the US as is the case in many other markets. The Mirage is the sole passenger car and it had a strong 86% increase in sales. It has few competitors in the US.

However, it's the Outlander that is the backbone of the range with 54% of all sales. The Outlander Sport is known as the ASX in other markets such as here in New Zealand. It and the Eclipse Cross are small for US tastes so sell in subdued numbers. 

Data and pictures: Mazda and Mitsubishi. 

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