I've updated an earlier article with 17 months of additional data! It covers five months of 2024. I also added the Hyundai Santa Cruz which some would say was a leisure activity vehicle but others a truck with a very small rear tray. I'm torn but included it.
The US truck industry is a protected one so they are either made locally or they are not here. They also need to be big as the market for more compact pickup trucks is fairly modest. The market is dominated by US brands with their collective share currently sitting at 87%. The Japanese dominate pickup markets elsewhere but they have struggled here.
The Ford F-Series is the most popular model but the gap to second has been narrowing. Chevrolet, Ram and GMC follow some way ahead of Toyota at fifth. Then more compact trucks start to make their appearance. Rivian is the new kid in town with plenty to do, especially as electric vehicle sales are faltering in the US.
I do feel such vehicles are far larger than needed yet buyers seem to love them like that. If you want oodles of cabin space, can afford the costs involved, need the towing ability, live in a big country, and enjoy comfortable cruising then it would be on the top of your shopping list. The picture above is the Ford F-150 interior.
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