07 January 2024

Swiss Passenger Car Sales : 2023










Registrations were +9% in December and +12% for the year in total. Not startling and a sign it may have settled down now that stock is flowing. German brands and premium/luxury marques do well here. VW is always well on top, with Mercedes and BMW traditionally trading places just below. Audi has got in between them to make it more interesting. Škoda moved past all of them and up into the second spot. 

Cupra is strangely still included in the SEAT total so I separate them as best I can. Cupra as listed below is only the Formentor and Born models which are the vast majority of sales anyway. The rest are included in SEAT. This does mean that Cupra does slightly worse than its figure suggests and the opposite for SEAT. 

Brands from China have yet to make inroads here. Lotus had a sales spurt with the Emira and latterly the Eletre. The 'Diff' column shows market share change.

Data source: Auto Schweiz.

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