For the three quarters of 2023, Nissan's production was +2.4% and sales were +1.1%. With most manufacturers increasing post Covid, this doesn't sound very good. However, there is a good reason for it as we will see.
Please note, the charts below have complete year data for 2021 and 2022 but nine months for 2023.
Production: There are five main producing nations Nissan separates data for. China is the largest but for Q3 the volume was -39% and looks like it is about to drop in the ranking. Japan was +35%, the U.S. +14%, Mexico +56%, the U.K. +38% and the remainder -4%. China could have put a real damper on things but all other nations mentioned negated that with strong growth.
Data Source: Nissan.
Sales: In Q3 North America has moved swiftly past China, the former with a sales surge of +31% and the latter -35%. The days of huge sales success for Western car makers in China are coming to an end as they become increasingly marginalised. As for the rest, Europe was +23% with Japan up 8% and Others +0%.
So for Nissan China has slumped while the rest of the world is doing really well. Personally, I think that is a good thing.
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