Nissan and Infiniti's production was +6% and sales were +5%. With most manufacturers increasing post Covid, this doesn't sound very good. However, there is a good reason for it as we will see.
Production: There are five main producing nations Nissan separates data for, the rest coming under Other. China is the largest but volume was -26% and it was nearly toppled as the largest producer for Nissan. Japan was +28%, the U.S. +12%, Mexico +58%, the U.K. +37% with the remainder -14%. China could have put a real damper on things but all the other mentioned nations negated that with strong growth.
Data Source: Nissan.
Sales: North America has moved swiftly past China, the former with a sales surge of +26% and the latter -24%. The days of huge sales success for Western car makers in China are coming to an end as they become increasingly marginalised. As for the rest, Europe was +20% with Japan up 7% and Others +12%.
Summary: Nissan China has slumped while the rest of the world is doing well. Its share of Nissan's global sales have fallen from 34% to 24% in just two years. Put another way, sales dropped by 251,600 in China but the total was up 149,400. Is it a big deal to lose sales in China? Personally, I think that is a good thing although Nissan may see that differently.
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