26 April 2021

Volvo Global Model Sales : 2021 (Jan-Mar)

The first three months of 2021 have been good for Volvo. sales are up 41% and all models apart from the outgoing 40 Series made excellent progress. Years ago, the marque was a genuine competitor in the premium segment. It's obsession with designs featuring squares and rectangles eventually caught up with it and it became marginalised on the sales charts.

The company is now designing more rounded, pleasing shapes yet still retaining its reputation for outstanding safety. Reliability is average, which is similar to premium marques generally. Mind you, owners of such cars expect all the latest bells and whistles, and therein lies the problem. 

All regions have also done well, China in particular. Volvo is still very reliant on Europe but one would imagine that will lessen in time. 

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