France / Italy JLR Comparison : 2010-18

These two nations are quite close both in size and geographically. Italy has averaged 1.75 million sales over the past nine years, while France have just exceeded 2 million. So which nation prefers JLR products?

The data: Both nations have some Land Rovers registered as commercial vehicles so are not included here. As the numbers aren't excessively different, that cancels each other out on that point.

Italy shows more partiality for LR, with 82.4% of sales when the brands are combined. However, Jaguar has made a big gain recently, over a third in 2018. France still favours LR too but 'only' with a 77.9% advantage. It too has seen a swing to the 'Leaping Cat' recently.

	Italy						France
	1,741,275						2,017,518
Yr	LR	Jag	JLR	% Jag		Yr	LR	Jag	JLR	% Jag
10	9,493	1,599	11,092	14.4		10	2,735	1,126	3,861	29.2
11	9,064	1,264	10,328	12.2		11	4,317	1,001	5,318	18.8
12	12,546	1,202	13,748	8.7		12	7,770	897	8,667	10.3
13	12,559	991	13,550	7.3		13	6,716	879	7,595	11.6
14	12,868	995	13,863	7.2		14	6,794	715	7,509	9.5
15	15,857	1,650	17,507	9.4		15	8,846	1,530	10,376	14.7
16	18,793	4,915	23,708	20.7		16	10,388	3,738	14,126	26.5
17	18,676	5,316	23,992	22.2		17	9,079	3,541	12,620	28.1
18	17,356	9,257	26,613	34.8		18	6,803	4,580	11,383	40.2
Tot	127,212	27,189	154,401	17.6		Tot	63,448	18,007	81,455	22.1
%	0.81	0.17	0.99			%	0.35	0.10	0.45

Summary: As a total of sales, JLR has 1% of the market in Italy, well ahead of the French figure of just 0.45%. So JLR vehicles are over twice as popular in Italy. I thought it would have been closer. I think the Italians and the British, while very different, have always had a bit of a fascination with each other.