BAM Brands: BMW/Mini took a quarter of all sales, although a 5.3% increase in sales was below the 7.6% globally. Mini was up 6/4% against BMW's 5.2%. Mercedes-Benz sales were up a strong 11.3% and that pushed it just passed the BMW brand. However, MINI ensured the Stuttgart marque is still second best. Audi's modest 3.8% rise for the VW marque had it losing ground to the two leading German brands. Still a confortable third globally.
The Others: Lexus had the same increase as Audi which had it also losing share slightly. JLR passed Volvo into 5th spot with a 19.8% increase. Jaguar's 77% spurt was the key ingredient. Volvo had a solid 6.2% gain, and should gather momentum with new models.
Of the rest, Cadillac, Lincoln and Tesla all exceeded the market in terms of growth while my estimate figure for Acura (accurate I assure you) made it the only marque in retreat. Alfa Romeo is about to take off and the 14.9% for 2016 is a sign of things to come.
| 14 | 15 | Make | 2016 | % | +/- | |
| 1 | 1 | BMW Gr | 2,363,600 | 25.2% | 5% | |
| BMW | 2,003,400 | 21.3% | 5% | |||
| MINI | 360,200 | 3.8% | 6% | |||
| 2 | 2 | Mercedes | 2,083,900 | 22.2% | 11% | |
| 3 | 3 | Audi | 1,871,300 | 19.9% | 4% | |
| 4 | 4 | Lexus | 677,000 | 7.2% | 4% | |
| 6 | 5 | JLR | 583,300 | 6.2% | 20% | |
| Land Rover | 434,600 | 4.6% | 8% | |||
| Jaguar | 148,700 | 1.6% | 77% | |||
| 5 | 6 | Volvo | 534,300 | 5.7% | 6% | |
| 7 | 7 | Cadillac | 308,700 | 3.3% | 11% | |
| 8 | 8 | Porsche | 237,800 | 2.5% | 6% | |
| 9 | 9 | Infiniti | 230,000 | 2.5% | 7% | |
| 10 | 10 | Acura | 194,000 | 2.1% | -6% | |
| 11 | 11 | Lincoln | 155,000 | 1.7% | 26% | |
| 12 | 12 | Tesla | 76,200 | 0.8% | 51% | |
| 13 | 13 | Alfa Romeo | 70,000 | 0.7% | 15% | |
| Total | 9,385,100 | 8% |
Summary: The premium arena is no longer easy pickings for the BAM marques. Others are coming back with gusto but they will not hand over market share without a fight. I see 'pricing realignments' as the battle heats up.
Text source: RayCee.
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