Italy Top Four Brands : 1980-89

The Lancia Prisma

Sales history of cars can be patchy. It can also vary if different sources are used to put a timeline of sales together. The sales I found changed dramatically form 1989 to 1990, as you will see when that is released in due course. It is put together with due diligence and the highest accuracy possible. Bearing that in mind....

The 1980's in Italy had a more settled feel to it. Renault was second for years, but then replaced by a resurgent Lancia thanks I believe to the Y10 model. Alfa Romeo fell away suffering financial problems and was bought by Fiat in 1986. It was then merged with Lancia.

The percentage of the top four on the extreme right column of the chart below remained relatively steady considering its fall in the previous two decades. The sales figures are in thousands.

Yr	1st	Sales	%	2nd	Sales	%	3rd	Sales	%	4th	Sales	%	%
1980	Fiat	655	43	Ren	160	10	A R	108	7	Citr	80	5	66
1981	Fiat	780	43	Ren	177	10	Lan	114	6	A R	113	6	65
1982	Fiat	751	41	Ren	186	10	Lan	119	6	A R	107	6	63
1983	Fiat	744	47	Ren	162	10	Lan	132	8	A R	104	7	72
1984	Fiat	747	46	Ren	146	9	Lan	141	9	A R	120	7	71
1985	Fiat	747	43	Ren	175	10	Lan	165	9	VW	129	7	70
1986	Fiat	817	45	Lan	175	10	Ren	159	9	VW	129	7	70
1987	Fiat	864	44	Lan	199	10	Ren	157	8	VW	140	7	69
1988	Fiat	956	44	Lan	211	10	Ren	155	7	A R	142	7	67
1989	Fiat	973	41	Lan	234	10	Ren	168	7	VW	154	7	65

The Renault 11

For other years, simply click on the year: 1960-69, 1970-79, 1990-99,
and 2000-2013.