30 June 2016

Ford UK Sales By Model : 1995-2004

The Ford Ka was reasonably successful in the UK

Ford was losing it's vice like grip on the UK market. One source said it was due to pulling back on less profitable sales and fleet buyers being less likely to buy from a few models, with a more liberal attitude to choice becoming the norm. Whatever the reasons, Ford was shedding market share at a consistent rate.

Below sales are in thousands, so add three zeros. The smaller number to the right of each model column is share of the Ford total. The one exception is under 'Total', where the figure shows the share of total UK sales. Ford went down between 1995 to 1994 from 21% to 14%.

The Focus, Fiesta and Mondeo were dropping while new models such as the Ka and C-Max were not selling in sufficient volumes to make up the difference. Consumers were widening in their tastes and premium marques were growing. However, the only other brand near Ford was GM Vauxhall which was managing to hold on to its share of the market.

Yr Escort Fiesta Mondeo Ka C-Max Other Total

Focus




95 130 32 138 34 118 29



25 6 411 21
96 129 32 140 35 101 25



28 7 397 20
97 114 29 119 30 107 27 29 7

27 7 396 18
98 114 28 116 29 100 25 37 9

38 9 404 18
99 135 35 100 26 77 20 43 11

33 9 388 18
00 127 38 92 25 69 19 47 13

24 6 374 17
01 140 35 98 24 87 21 54 13

26 6 404 16
02 151 38 94 23 72 18 63 16 3 1 21 5 401 16
03 132 35 96 25 60 16 58 15 23 6 10 3 379 15
04 110 30 89 24 60 16 52 14 31 8 9 3 367 14

Data source: SMMT.

For the following article: 2005-15.
For the first in the series: 1965-74.

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