25 May 2014

UK Top Four Brands : 2001-2013

The Ford Fiesta shines in the UK, unlike the weather

In the late 90's, Peugeot and Renault got into the top four UK brands. However, it wasn't long before German makes elbowed them out. First VW came in, then BMW. BMW has now given way to Audi. Both Ford and GM Vauxhall has lost market share over the decades and that continued here. The extreme right column is the percentage share the top four have, and that follows the same pattern.

Going back from 1965 through to today, this series has shown the change in the UK car market. The top two were mainly stable, but below that less so. Ford has a special place in the hearts and minds of the UK car buyer, and it has earned that. It has lost market share a diversifying environment, as has Vauxhall. As for GMV, it has done well to get to where it is but I thinking VW will take second place eventually.

The GM Vauxhall Corsa is popular too

I would like to see Nissan back in the top four as they have put so much into the UK. Even Toyota and Honda have to a lesser degree. However, that scarcely matters to many UK buyers. So the UK is a big car importer and exporter.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
2001 Ford 404 16 GMV 310 13 Peu 206 8 Ren 182 7 45
2002 Ford 401 16 GMV 319 12 Peu 209 8 Ren 195 8 44
2003 Ford 379 15 GMV 326 13 Ren 190 7 Peu 185 7 42
2004 Ford 367 14 GMV 325 13 Ren 189 7 VW 182 7 41
2005 Ford 348 14 GMV 317 13 VW 186 8 Ren 175 7 42
2006 Ford 344 15 GMV 302 13 VW 190 8 Peu 144 6 42
2007 Ford 349 15 GMV 331 14 VW 197 8 Peu 146 6 43
2008 Ford 323 15 GMV 299 14 VW 179 8 Peu 119 6 43
2009 Ford 316 16 GMV 238 12 VW 161 8 Peu 103 5 41
2010 Ford 280 14 GMV 247 12 VW 175 9 BMW 109 5 40
2011 Ford 266 14 GMV 235 12 VW 179 9 BMW 117 6 41
2012 Ford 282 14 GMV 232 11 VW 183 9 BMW 128 6 40
2013 Ford 311 14 GMV 259 11 VW 194 9 Audi 142 6 40

To see the other two blogs in the series: 1965-1984, and 1985-2000.

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