10 May 2014

UK Top Four Brands : 1985-2000

The British loved the Escort.

Having considered the top four makes from 1965-84, we move on to the mid eighties. Ford took over from BL in 1977 and has stayed there since. BL became the Rover Group in 1986 as it tried to regroup. GM's Vauxhall had mixed results but settled down in the late eighties. Nissan enjoyed nine years at fourth until Peugeot - using the Rootes (Hillman) factory to make cars in the UK - took over in 1989.

Ford's reign at the top was only sullied by reducing market share but there is a reason for that. As you can see in the extreme right column, the top four car brand's market share has been shrinking. Vauxhall too has lost share, but not as much. Even the third brand in the UK no longer commands double digit share.

The Rover 200 was a good looking car.

By the end of this period here, Rover Group (not including Land Rover) had fallen out of the top four altogether, and was sixth by the year 2000. BAe had owned Rover from 1998 to 2004, when BMW became owner. Peugeot was up to third and Renault was now in the mix.

The chart below shows sales in thousands, and market share.

Yr 1st Sales % 2nd Sales % 3rd Sales % 4th Sales % %
1985 Ford 486 27 Rov 325 18 GMV 303 17 Niss 106 6 67
1986 Ford 515 27 Rov 293 16 GMV 280 15 Niss 110 6 64
1987 Ford 580 29 Rov 297 15 GMV 271 13 Niss 114 6 63
1988 Ford 584 26 Rov 325 15 GMV 304 14 Niss 135 6 61
1989 Ford 609 26 GMV 350 15 Rov 305 13 Peu 139 6 61
1990 Ford 507 25 GMV 323 16 Rov 201 13 Peu 124 6 61
1991 Ford 386 24 GMV 249 16 Rov 218 14 Peu 116 7 61
1992 Ford 353 22 GMV 266 17 Rov 201 13 Peu 124 8 59
1993 Ford 382 21 GMV 304 17 Rov 218 12 Peu 143 8 59
1994 Ford 419 22 GMV 311 16 Rov 221 12 Peu 147 8 57
1995 Ford 411 21 GMV 294 15 Rov 212 11 Peu 143 7 54
1996 Ford 397 20 GMV 284 14 Rov 199 10 Peu 153 8 51
1997 Ford 396 18 GMV 295 14 Rov 195 9 Peu 167 8 49
1998 Ford 404 18 GMV 283 13 Peu 182 8 Rov 160 7 46
1999 Ford 388 18 GMV 292 13 Peu 181 8 Ren 165 8 47
2000 Ford 374 17 GMV 297 13 Peu 189 9 Ren 161 7 46

To see the other two blogs in the series: 1965-1984, and 2001-2013.

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